MIAMI, Jan. 27, 2017 /PRNewswire/ -- One of the foremost experts on social media law is on the agenda at #BankSocial 2017. Ethan Wall, founder of The Social Media Law Firm, will be leading a session on how credit unions and banks can effectively leverage "the art of influencing" to encourage business growth. "Social Media Influencing" is slated for April 5 from 4 to 5 p.m. #BankSocial 2017 will take place on April 4 and 5 in Miami, with optional workshops on April 3 and 6. To register or learn more about this unique event, visit http://www.banksocialmediaconference.com/event-registration/
"Social Media Influencing is vital for any brand, but banks and credit unions have to tread carefully," says #BankSocial Founder John Siracusa. "Federal regulations govern what banks can say and how they can say it. That's why it's so great to have someone like Ethan Wall joining us this year. His session will present all the important rules in plain English, so marketers can go forth with confidence that they're following the rules."
The "Social Media Influencing" session will be a live, interactive and multimedia experience in which Wall will answer questions from banks and credit unions. He will explain why "influencing" should be the essence and motivation of an effective social media marketing strategy. The session will also include a discussion of the wide variety of forms a campaign can take. Most importantly, attendees will leave armed with the knowledge and understanding to enter the social media marketing realm with confidence.
"It's exciting to be on the forefront of the social media revolution and play an important role in shaping the discussion on social media legal issues," says Wall. "I'm excited to teach banks and credit unions how to become social influencers so that they can safely take their business to new heights."
Wall is the author of four books about social media and law. Mainstream media outlets like NPR and CNN have sought his expertise on the topic. At The Social Media Law Firm, Wall helps businesses, HR departments and startups navigate the regulatory waters as they create and manage their social media campaigns.
The #BankSocial Media Conference is now in its second year. And, if the success of the inaugural event is any indication, this year's conference will be a tremendous opportunity for learning and networking. The full #BankSocial 2017 agenda is available now at http://www.banksocialmediaconference.com/agenda/.
Banking isn't like every other industry–regulations have made social media a nerve racking territory. That's why #BankSocial was created to inspire bank and credit union marketers and executives to be the best at exceeding customer's expectations, while navigating through the red tape. Whether you're a social media rock star or a beginner, you'll gather a wealth of knowledge from industry leaders through content innovation, open discussions, networking, and so much more. Learn more at http://banksocialmediaconference.com.
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