Barbara Bush Foundation for Family Literacy Selects Republica as Agency of Record
Republica will lead the development of a national advocacy movement to generate awareness for family literacy.
MIAMI, May 20, 2013 /PRNewswire/ -- Republica, one of America's fastest-growing agencies, announced today that it has been selected agency of record by the Barbara Bush Foundation for Family Literacy. Republica will develop a national bilingual campaign focused on creating an advocacy movement that raises awareness for family literacy. The campaign will tap into various disciplines of the agency including advertising, media, branding, digital, public relations and social media.
"We believe in giving individuals a second chance at an education and it's clear Republica shares our passion to help parents and children learn together," said Liza McFadden, president and CEO of the Barbara Bush Foundation for Family Literacy. "In recent years, we have had the opportunity to collaborate with Republica's stellar team on several successful projects and we are confident this enhanced partnership will bolster our efforts to raise awareness about the nation's illiteracy crisis and support families in pursuit of the American dream."
Republica, which was selected following a competitive agency review process, has been tasked with redesigning the brand identity of the organization; updating the design and functionality of the BarbaraBushFoundation.com web site; creating a comprehensive advertising campaign; conducting targeted national media outreach in key markets; and developing a messaging strategy and campaign integration on social media platforms.
"We are honored to have been selected by the Barbara Bush Foundation for Family Literacy as its advertising, digital and communications agency of record," said Jorge A. Plasencia, chairman and CEO of Republica. "Mrs. Bush is greatly admired for her lifelong work in this area and we are thrilled to have the opportunity to assist in furthering the message of family literacy in America," added Plasencia.
About Republica (@RepublicaWorld)
Founded in 2006, Republica is one of America's fastest-growing independent, advertising, digital and communications agencies. In 2012, Republica was honored with four Telly awards, 17 Addy awards, a PRSA Silver Anvil and an Anvil Award of Excellence, reflecting its leading work for some of the world's most reputable brands. For more information on Republica, visit www.republica.net or fb.republica.net.
About the Barbara Bush Foundation
The Barbara Bush Foundation for Family Literacy was established in 1989 by former First Lady Barbara Bush. The Foundation supports the growth of family literacy and reading mentoring programs across the country, having invested more than $50 million across all 50 states. As a public charity committed to 100% literacy, the Foundation fulfills its mission through support of programs that allow parents and children to learn together. For more information about family literacy, visit the Foundation's web site at www.barbarabushfoundation.com.
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