Barbara O'Connor Named Move's Chief Marketing Officer Savvy, award-winning executive promoted into role to accelerate Move's marketing momentum
SAN JOSE, Calif., July 18, 2013 /PRNewswire/ -- Move, Inc., the leader in online real estate and operator of realtor.com® (NASDAQ: MOVE), today announced that Barbara O'Connor has been named chief marketing officer, elevating her role at Move. O'Connor will continue to lead Move's marketing efforts as well as oversee Move's "Find It First" brand campaign, an integrated program that launched in March.
"Since joining our team in 2012, Barbara has been truly instrumental in strategically creating and executing our marketing efforts at Move, especially with the 'Find It First' campaign," said Steve Berkowitz, chief executive officer of Move. "Barbara has built an A-list team of marketing professionals, many of whom have followed her from her previous roles at top tier brands. We are lucky to have someone of Barbara's caliber at Move."
Under O'Connor's leadership, the marketing team has dramatically increased the company's share of voice in tier one media outlets and social channels. Additionally, the brand campaign has increased engagement with new and existing audiences and advertising clients. Formerly executive vice president at Move, she will continue to lead the overall strategic brand vision of the organization and marketing initiatives. A 25-year marketing veteran, O'Connor remains in charge of Move's integrated efforts, leading business-to-consumer and business-to-business marketing communication teams for Move's brands and websites.
In her past role at Yahoo!, O'Connor led marketing for the Yahoo! Commerce and Media properties and was responsible for major initiatives that drove increases in revenue, mobile app downloads, online audience reach and engagement and overall reputation. O'Connor also led marketing at companies such as Apple, Netscape Communications Corporation and OnLive! Technologies.
About Move, Inc.
Move, Inc. (NASDAQ: MOVE), the leader in online real estate, operates: realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps, TigerLead®; and TOP PRODUCER® Systems. Move, Inc. is based in San Jose, Calif.
This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.
SOURCE Move, Inc.