NEW YORK, May 9, 2017 /PRNewswire/ -- bareMinerals and Cosmopolitan officially declared Tuesday, May 9th as National Sleepover Day, a holiday created to celebrate spontaneous sleepovers and the bareMinerals® Original and Matte Foundation Broad Spectrum SPF 15's newest claim – Makeup So Pure You Can Sleep In ItTM. The two brands are also encouraging women around the country to bare their souls, share their deepest beauty secrets and express themselves through the hashtag #SleepintheBare.
To kick off National Sleepover Day and #SleepintheBare, beauty and fashion influencer, Olivia Culpo will kick off New York's biggest sleepover event in Times Square (Pedestrian Plaza between 43rd and 44th street) at 3pm EDT, where attendees will be treated to bareMinerals makeovers, Instagram-worthy moments including customizable pillowcases, a giant bed, and more!
Sleepovers have always played an important role in both friendships and memory-making often serving as a platform for girls to confide in their friends in a way that can be inspiring, therapeutic, and confidence-building. bareMinerals and Cosmopolitan created National Sleepover Day to celebrate just that — for the spontaneous sleepovers or nights when you skip the sink. The bareMinerals Original and Matte Foundation makes it possible with the claim Makeup So Pure You Can Sleep In ItTM.
The bareMinerals Original and Matte Foundation Broad Spectrum SPF 15 gives all the flawless coverage with a no-makeup look and feel that lasts up to 8 hours. It looks like powder, feels like a cream, and buffs on naturally. This versatile weightless foundation provides adjustable sheer-to-full coverage for a flawless look, yet doesn't feel like you are wearing any makeup at all. Formulated without preservatives, the five mineral ingredient foundation promotes radiant, healthier-looking skin, to leave you waking up flawless.
To continue the celebration of National Sleepover Day, bareMinerals and Cosmopolitan are gifting sleepover kits to sororities around the country encouraging them to #SleepintheBare. Each kit includes all the essentials needed for an epic sleepover including: pillowcases, totes, eye masks, and bareMinerals makeup.
For more information please contact:
bareMinerals is a registered trademark of Bare Escentuals Beauty, Inc.
Cosmopolitan is a registered trademark of Hearst Communications, Inc.
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SOURCE bareMinerals; Cosmopolitan