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Barenjager Honey Liqueur Announces Fourth Annual National Bartender Competition

With Top Industry Influencers and a Surprise Celebrity Judge, the Original Honey Liqueur Sets Out to Find the Best Bartender in the U.S.

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NEW ROCHELLE, N.Y., July 23, 2013 /PRNewswire/ -- Are you a brilliant bartender? Barenjager Honey Liqueur, the original honey liqueur, announces its fourth annual national Barenjager Bartender Competition to find America's best bartender.

This year's contest welcomes professional and amateur mixologists from across the country to submit their most innovative cocktail creations incorporating Barenjager Honey Liqueur or Barenjager Honey & Bourbon.

The judging panel, which includes esteemed industry tastemakers and a surprise celebrity judge, will score all submissions prior to selecting the top six recipes to move on to the final round. Finalists will mix off at a private event at The Houston Hall for media and industry influencers on September 16th in New York City for a grand prize of all-expenses paid trip to "BEARlin", Germany and $1,000. Additionally, all guests will be asked to cast their vote for best cocktail, and the audience favorite will take home a check for $1,000 to sweeten the pot. 

Joining the surprise celebrity judge is a distinguished judging panel which includes:

  • Dushan Zaric, Returning judge and founder of award-winning Employees Only and Macao Trading Co.
  • Jim Meehan, Managing Partner of PDT in NYC and author of The PDT Cocktail book
  • Sean Kenyon, Third generation barman and proprietor of Williams & Graham in Denver, CO
  • Tricia Alley, Director of Mixology for South California at Southern Wine & Spirits and USBG LA Chapter President

Todd Richman, corporate mixologist at Sidney Frank Importing Company, Inc., and winner of Best American Brand Ambassador at the 2013 Tales of the Cocktail Spirited Awards, will serve as the competition's emcee.

"Barenjager is perfect for a cocktail competition due to its inherent mixability and unique flavor profile, boasting generous amounts of all-natural honey," said Bill Henderson, Executive Vice President of Marketing at Sidney Frank Importing Company, Inc. "We are really looking forward to seeing the new recipes that come out of this contest and finding the best bartender in America!"

To enter the competition, visit www.BarenjagerHoney.com and complete the online registration form by August 23, 2013. Must be at least 21 years of age to enter. No purchase necessary. The official rules and regulations can also be found on this site.  *Contest is not open to residents of California, Texas, Hawaii and Alaska.

Made in Germany, Barenjager is a 70 proof honey liqueur made from neutral grain alcohol and pure premium natural honey from Mexico's Yucatan Peninsula. Each liter bottle contains 300 grams of pure honey and other natural ingredients resulting in a subtly sweet, spicy and herb edged taste profile. During the 15th century, the Eastern Prussian bear trap company, Teucke & Konig, first introduced Barenjager, which translates to "Bear Hunter." In an effort to end the struggle between man and bear, this sweet concoction was the first professionally produced Meschkinnes - mead-like moonshine made from honey by beekeepers and farmers - and was formulated to aid hunters attract bears and lure them from their dwellings. The alluring spirit's recipe was slightly altered in the 18th century and continues to serve as the original honey liqueur enjoyed around the world today. In 2012 the brand launched its first ever line extension, Barenjager Honey & Bourbon, a delicious blend of premium honey liqueur and Kentucky bourbon whiskey, made with pure honey and all natural ingredients. Barenjager Honey Liqueur 35% Alc. /Vol. Imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY. 

About Sidney Frank Importing Company, Inc. Founded in 1972, Sidney Frank Importing Company, Inc. of New Rochelle, NY, currently owns or imports: Jagermeister Herbal Liqueur - the number one selling imported Liqueur and shot brand in the United States; Gekkeikan Sake - the world's finest sake with nearly 400 years and 14 generations of brewing experience, American Harvest Organic Spirit- a proprietary blend of organic vodka and organic ingredients resulting in a distinctly smooth and silky spirit with a crisp, clean taste; Barenjager Honey Liqueur - the German imported original honey liqueur made with generous amounts of premium natural honey; Barenjager Honey & Bourbon - a delicious blend of premium honey liqueur and Kentucky bourbon whiskey; VnC Cocktails - the naturally spirited premium, all natural, low calorie ready-to-serve line of cocktails from New Zealand; Jacques Cardin Brandy - the French brandy of uncommon distinction defined by its rich color and superior flavor; Hudson's Bay Scotch - a smooth blend of 100% Scotch Whiskies distilled and blended in Scotland and St. Vivant Armagnac - the premium French brandy steeped in tradition dating back to 1559. www.sidneyfrank.com 

DRINK RESPONSIBLY

Contact:
Kate Laufer
Director, Public Relations
Sidney Frank Importing Co., Inc.
Phone: 914.637.5752
klaufer@sidneyfrank.com 

SOURCE Sidney Frank Importing Company, Inc.



RELATED LINKS
http://www.barenjagerhoney.com

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