SEATTLE, Jan. 13, 2012 /PRNewswire/ -- Baristas Coffee Company, Inc. (OTCPK: BCCI) announced yesterday that they have received a 52 week outlook buy rating from research firm Prime Equity Research. Vitalie Eremia, CFA, an analyst with New York City-based Prime Equity Research, has initiated coverage on BCCI with a 12-month stock target price and analyst's rating, in a report dated January 11, 2012. The full report includes important disclosures, disclaimers and analyst information. Results of the independent report published yesterday with an incorrect link are available at:
Barry Henthorn, President, Baristas, said, " We are very pleased with Prime Equity's professional perspective and opinion on the business and the ability of BCCI to become a force in the sector. The Speculative buy rating range of $.22-$.44 is very reasonable and highly achievable given the business momentum occurring now."
"An ultra conservative look at Baristas' development program suggests that the company should be valued at $0.22 per share. However, if the company succeeds in fully executing its plans over the course of 2012, we estimate that it will be worth double the amount - $0.44 per share," Vitalie Eremia, analyst, Prime Equity Research said.
ABOUT PRIME EQUITY:
Prime Equity Research, LLC was founded and is managed by a team that has been actively involved in the research and finance industry for over 20 years -- dating back to the origins of corporate-sponsored research. Our business is rooted in principles of integrity and fundamentals-driven markets. Our seasoned pool of equity securities analysts have extensive securities market research experience, and are highly qualified and credentialed CFA (Chartered Financial Analyst) charter holders or MBAs. The research we provide is as comprehensive, and unbiased as any on the market. Our reports and ratings are used by both institutional and individual investors to obtain accurate, independently-compiled securities data and takes steps to ensure the independence and integrity of published research that exceed those of the CFA Institute Code of Ethics and Standards of Professional Conduct and the CFA-NIRI Guidelines, by following the exacting "Standards for Independent Research Providers".
About Baristas Coffee Company (BCCI):
Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas can currently be found in six greater Seattle area locations as well as in Texas. Your state, Coming Soon!
For more information on this fascinating concept please visit us at www.baristas.tv
SOURCE Baristas Coffee Company, Inc.