Barneys New York Releases New App For iPad Integrating Improved Shopping Functionalty And Exclusive Content

NEW YORK, April 22, 2014 /PRNewswire/ -- Barneys New York announces today the release of its iPad App, creating a new way for customers to shop and engage with Barneys.com. The unique, userfriendly interface will now allow users to experience the shopping functionality found on Barneys.com seamlessly integrated with relevant and exclusive content, providing background and insight into purchases. New functions on the App include a Personal Shopping scheduling tool, the first of its kind for a luxury retailer. Created in partnership with mobile development and design firm Fueled, the App is now available for complimentary download through the Apple iTunes store.

"From the app's daily shoppable features, videos and interviews to the ability to schedule in-store personal shopping appointments, this app sets a new standard for omnichannel luxury on the iPad," says Matthew Woolsey, Executive Vice President, Digital at Barneys New York. "We're very excited to give our customers this kind of content, access and inspiration as part of a tool that connects their online and in-store engagement."

The new App will incorporate shoppable content from The Window, the Barneys.com luxury editorial site, which is updated daily with exclusive stories including interviews with the people from the most celebrated design houses, trend stories, beauty features from exclusive brands, a behind-the-scene look at the Barneys team and much more. Bringing the full Barneys New York brand experience to your iPad, the App content will highlight the dynamic Madison windows, key advertising and marketing campaigns and exclusive brand launches. To further parlay the unique perspective on style, culture, and lifestyle throughout the shopping experience, the App will highlight specially-curated products and designer products that are Exclusively Ours. All exclusive merchandise is tagged with the Exclusively Ours (XO) icon making it easy to filter and locate exclusive product when sorting by collection or by our curated look books.

Examples of content and XO products on the App during the launch will include:

  • Exclusive interview with The Row designers, Mary Kate Olsen & Ashley Olsen, on the evolution of their handbag collection.
  • Actress Elizabeth Moss, our April Influencer, picks her favorites for looks Spring, dishes on Peggy's style and life after Mad Men.
  • 11 menswear brands you might not know but should.
  • Breakout indie-rocker Jetta rocks the XO brand Edun in our Spring 2014 shoppable lookbook.
  • Why we love 5 new XO beauty products with GIFs to help with application.

"Barneys is a fashion brand that truly understands mobile," said Rameet Chawla, founder of Fueled. "We worked closely with their team to deliver an app with remarkable design and ecommerce functionality, and this launch represents just the first step on an impressive roadmap for the months ahead."

Additionally, accounts will be synchronized, allowing users to use a Barneys.com login and share features such as Favorites, Most Loved and My List, across the App and the website. The App will use push notifications to alert users as to new products from brands they favor, designer launches, sale, and other key announcements.

Other significant functionality additions include a mobile scheduler, allowing users to directly schedule a consultation with a Personal Shopper and the ability to work in advance on preferences and shopping needs. This unique feature will launch in the Madison Avenue flagship store and roll out over the next year to the other stores and areas of business.

The new Barneys New York iPad App is part of the continued redesign of the site. Beginning in February 2011 with the launch of The Window, the redesign continued with the implementation of new interactive and social features, shoppable lookbooks and videos, the launch of the HTML5 mobile site along with many improved site features and functionality enhancements. Since the redesign began, Barneys.com has been recognized with several awards, including Luxury Institute's Best Luxury Retail Site in 2012, a Webby for Best Digital Campaign in 2013, and an OMMA Award for Best Retail Website in 2013.

About Barneys New York
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men's retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, San Francisco, Las Vegas, Los Angeles and Scottsdale along with a preeminent luxury online store, Barneys.com, as well as 21 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider's look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.

Fueled
Fueled is a mobile development and design incubator globally recognized for its work in creating technology products. With teams of designers, developers and strategists based in New York, Chicago and London, Fueled creates visually stunning products that redefine the technical boundaries of today's mobile development standards. Fueled has built award-winning iPhone, iPad and Android apps used by millions of people for clients ranging from Fortune 100 companies to up and coming startups, including Barneys New York, Coca Cola, Urban Daddy, JackThreads and MTV. For more information, please visit fueled.com.

SOURCE Barneys New York



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