"The launch of hummustir is very exciting for the team as it's a culmination of years of research to bring fresh hummus to all. Hummustir is paving the path to a future where there will no longer be a need for unnatural, preserved, refrigerated hummus. It will be mainstream for people to easily make fresh, delicious hummus at home or on the go," says Alon Kruvi, Managing Director of Baruvi.
Rooted in the philosophy that hummus tastes "yummiest" when freshly made, hummustir is packed with pure organic ingredients including cooked chickpea puree soaked overnight to provide maximum nutrients, toasted tahini, and simple spices for a smooth, creamy taste.
"The best part of hummustir is the detail put into sourcing the finest ingredients to provide maximum nutritional value and taste. It's been our dream to create something that will impact people in a positive way and offer consumers a simple to make and delicious snack to eat on the go, at home or work. With the launch of hummustir we are paving this path," concludes Mr. Kruvi.
Hummustir has only 45 calories per serving, up to a third less than any other available hummus brand. With its innovative packaging, hummustir can be enjoyed at home, work, while camping, at the beach or as a post-workout snack.
Packed with 2 grams of protein per serving, hummustir has three styles:
- Classic: a simple, smooth hummus
- Mediterranean: hummus with a tangy twist of lime and garlic
- Village: hummus with a traditional touch of garlic and cumin
Hummustir is available for purchase in 12 oz. portions on Amazon.com, instore at Crisp and will soon be available at local grocery stores. For more information on hummustir, including where to find and purchase the product throughout the country, visit www.hummustir.com.
Hummustir was launched in August 2016 by Co-Founders Alon Kruvi, Rakesh Barmecha and Vineet Bokaria, with the aim of producing organic hummus that offers a truly authentic dip and spread unlike anything on the market.
The idea was conceived a few decades ago, in the Kruvi family's popular Mediterranean restaurant in Israel. After taking over the establishment from his father in 1989, Alon developed a passion for creating real, authentic hummus, free of preservatives and fillers, for all to enjoy. Hummustir empowers consumers to share in the centuries-old tradition of making this globally-enjoyed spread. And thanks to the innovation of its founders, traditional and delicious hummus is now available in any setting and in just a minutes' time.
Using organic ingredients, hummustir prides itself on being free of preservatives, MSG and GMOs. Food quality and safety is hummustir's top priority and its ingredients come in state-of-the-art packaging that offers a long pantry life. Hummustir comes in three unique styles, Classic, a simple, smooth hummus; Mediterranean, with a tangy twist of lime and garlic; and Village, with a traditional touch of garlic and cumin. For more information, visit www.hummustir.com.
Media Contact: North 6th Agency, Inc. (For hummustir)
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SOURCE Baruvi Fresh LLC