FLORHAM PARK, N.J., March 10, 2015 /PRNewswire/ -- BASF was recognized by talent communication research and consulting firm Potentialpark with their 2015 Online Talent Communication (OTaC) awards for excellence in online talent communication. The awards rank companies' online communication in four key categories: career website, mobile, social media, and online application, plus a fifth for overall rank.
BASF ranked no. 11 in the Mobile Talent Interaction category and no. 21 in the Career Website category. The ranking is based on a representative survey of more than 1,800 students and graduates and 127 companies in the U.S.
Potentialpark scores against an annually updated list of criteria and features that reflect candidates' preferences and priorities when learning about companies, and looking and applying for jobs. Potentialpark cited BASF specifically for its efforts to personalize online candidate communication through ambassador chats.
"Through the annual Potentialpark OTaC ranking and benchmark, BASF has in the latest 2015 results been able to show high results. As one of the biggest climbers within the OTaC Career Website ranking and the OTaC Mobile Communication ranking, BASF has now joined the top employers in the Potentialpark OTaC study in the U.S.," said Bjorn Wigeman, Client Relations Director at Potentialpark.
"BASF is a great place to work, and we strive every day to convey this to candidates through all of our online communication channels, from our careers website to social media," said Bernadette Palumbo, Director of Talent Acquisition and University Relations. "We are proud to be recognized by Potentialpark with their 2015 OTaC Awards as we continue to seek ways to improve how we connect and engage with talent."
The full OTaC ranking by category is viewable at: http://www.potentialpark.com/us-rankings-overview/.
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,000 employees in North America, and had sales of $20.6 billion in 2014. For more information about BASF's North American operations, visit www.basf.us.
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.
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SOURCE BASF Corporation
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