Basket Launches Revolutionary Shopping Platform To Empower Grocery Shoppers with Best Values and Pricing Transparency

"Pricing transparency isn't a new idea, but it is for grocery," says Basket's founder and CEO Neil Kataria, "If you look at house hunting, buying cars or booking travel, shoppers have all the relevant information at their fingertips before making their purchase.  Billion dollar companies have been built around that kind of data. But now, for the first time ever, the Basket Shopping Platform is offering the same kind of comparison shopping and availability data to shoppers for grocery and everyday products."

The new features across both web and mobile applications include:

• Local Product and Price Search Engine: For the first time ever, shoppers can search for products at offline retailers and compare those prices to other offline and online retailers to do a price check before they make their purchasing decisions.
• Total spend by store: By accessing and evaluating previously elusive offline and online prices, different comparisons, sales and product counts, Basket aggregates sales and coupons for users and shows the total price for everything in the user's basket.
• Enhanced map views: In addition to this unprecedented level of offline pricing transparency, the Basket applications now allows users see their shopping basket mapped out at all local stores. Not only can users view which nearby stores carry all the items on their shopping list, but also what the total price for that entire basket of goods will be at each store, allowing for easier prioritization of stores based on distance.
• Real time list sharing: Shoppers can now work together and share their shopping list in real time from within the Basket app. Whether shopping with their spouses, roommates, or co-workers, this allows multiple people to contribute and complete each shopping trip.

"As a single mother of a child with special needs who works long hours and is always on the go, Basket helps me save time and money by showing me where items on our weekly shopping list are the cheapest. I've used lots of apps but this the only one that gives me live pricing data based on location." said Cleo Blass of New Jersey, "I love saving time and money for things that make me happy, and Basket let's me do that."

The release of the Basket Shopping Platform displays the latest advances in offline retail and continues to reinforce the way Basket is changing shopper expectations for both offline and online commerce. The Basket Shopping Platform, on which both the website and the Basket mobile apps are built, now has more than 900,000 unique products, 145,000 stores, and more than 10,000,000,000 historical prices shared by our community. Basket's exclusive and copious data empowers consumers to make the best decisions for their weekly shopping trips.

Basket was founded by Neil Kataria, the founder of newBrandAnalytics (sold to Sprinklr) and early Waze employee Andy Ellwood, and is located in Arlington, Virginia.  For more information or to download the Basket app: http://www.basketsavings.com

About Basket:
Basket ensures shoppers never overpay for groceries and everyday items again. Powered by our community, the Basket Shopping Platform searches hundreds of millions of products and prices at local and online stores to bring pricing transparency to every shopping list. 

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SOURCE Basket

Related Links

http://www.basketsavings.com