DETROIT, March 31, 2016 /PRNewswire/ -- What started as a dream April Fool's Day 1986 has grown into a Detroit-based global strategic communication management and marketing firm that is expanding into natural brand extensions laying the foundation for the next 30 years.
Bassett & Bassett Communication Managers and Counselors and related companies had humble beginnings 30 years ago opening April 1, 1986 with just Tina and Leland Bassett, a secretary and a grand total of zero clients.
The enterprise has grown into The Bassett Business Group including 16 employees and 24 contract specialists on three continents, with Asia Pacific Operations in Pune, India and Middle East representation in Beirut, Lebanon.
"The business world is global, multicultural and wired 24-7 now," Leland K. Bassett, Chairman & CEO of Bassett & Bassett said. "We are poised for Bassett 2:0: The Next Generation with our unique multicultural, global, and data-driven understanding of human communication behavior."
Bassett & Bassett Communication Managers and Counselors is thought to be the only human communication professional services firm in the nation with Christian, Jewish, Hindu and Muslim principals.
New business lines include digital and social media marketing specialists EngageDigitalStrategies LLC, and C-level executive search firm Bassett & Bassett Executive Search LLC, under umbrella The Bassett Business Group, and the current development of Bassett Children's Foundation, a 501 (c)(3) charity focusing on improving children's lives with the visual and performing arts.
EngageDigitalStrategies is led by former international business journalist and digital marketing expert Michelle Martinez Bassett as President & CEO. Bassett & Bassett Executive Search is led by four-decade seasoned President & CEO Victor A. Koppang, who most recently led the turnaround of recycling and renewable energy supplier Detroit Thermal.
The span of the firm's history is represented in an April-long exhibit of the firm's unique holiday cards "Looking Back Moving Forward 30 Years in Detroit" presented in the lobby of the First National Building on historic Woodward Avenue in downtown Detroit. The exhibit is open to the public from 7:00 a.m. to 9:00 p.m. every day starting April 2. A by-invitation opening reception is Friday, April 1, 2016.
Guests can literally walk inside 30 years of Bassett, Detroit and US history represented in the giant, super-sized ecumenical holiday cards that captured a dominant moment, spirit or thought each year.
The annual holiday cards became a hallmark of the Bassett companies. Many people report they collect them and display inspirational favorites regularly.
The Bassett Business Group includes:
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SOURCE Bassett & Bassett