MONTREAL, Oct. 3, 2016 /PRNewswire/ - Maison Joseph Battat Ltd. (Battat) announces the successful kickoff of its new store concept in 19 Target stores across the United States. Indeed, a brand new exciting shop-in-shop concept for its 18" doll product line, Our Generation, was recently launched in the following participating Target locations: Acworth, Algonquin, Birmingham, Broadview, Champlin, Cordova, Huntsville South, Huntsville West, Lakeville, Miramar, Mount Laurel, Mundelein, Naperville, Ocean Township, Plainfield, Royal Palm Beach, Sanford, South Elgin, and Viera.
"The deployment of this new concept is the result of a close collaboration between Target and Battat. We wanted the children to be able to build a whimsical universe around Our Generation dolls in which they could dream up their own stories embodying our brand values. Our partnership with Target has allowed us to use their retail space in order to conceive a unique, immersive and fun experience," according to Dany Battat, co-owner - Battat.