Bauer Hockey Opens Minnesota OWN THE MOMENT Hockey Experience

Ultimate Hockey Showcase Provides Hockey Enthusiasts of All Abilities with Powerful Brand Experience and Expert Fitting

14 Nov, 2015, 12:04 ET from Bauer Hockey

BLOOMINGTON, Minn., Nov. 14, 2015 /PRNewswire/ -- Bauer Hockey, the world's leading manufacturer of ice hockey equipment and a subsidiary of Performance Sports Group Ltd. (NYSE: PSG) (TSX: PSG), today celebrated the grand opening of its OWN THE MOMENT Hockey Experience in Bloomington, Minn.  A 25,000 square foot BAUER brand and product experience, the OWN THE MOMENT Hockey Experience is a premium showcase designed to excite and engage hockey consumers of all ages and abilities.

The Bloomington location becomes only the second OWN THE MOMENT Hockey Experience in the world.  Bauer Hockey opened its first location in the Boston suburb of Burlington, Mass. and expects to open a total of only 8-10 locations throughout North America. 

"We're excited to open our first-ever OWN THE MOMENT Hockey Experience in the State of Hockey, bringing our powerful showcase to one of the best hockey communities in the world," said Rich Wuerthele, Executive Vice President, Bauer Hockey.  "Minnesotans can take advantage of our extensively-trained BAUER Personal Fit Experts who can professionally fit players and goalkeepers of all levels with the same tools and knowledge we use to equip the most elite athletes in the world."

Built and designed to deliver the ultimate hockey showcase through a powerful BAUER brand experience, the OWN THE MOMENT Hockey Experience takes in-store shopping for hockey equipment and apparel to new heights.  Complete with a 2,500 square foot indoor ice rink with regulation boards and glass, the BAUER Personal Fit Experts guide each customer through an individual fitting protocol that is tailored to each athlete's style of play and ability, and includes skating on ice.

Today's grand opening celebration featured Amir Rosenthal, President of PSG Brands, Matt Smith, Vice President of Marketing for Bauer Hockey, and John Mullins, Bauer Hockey's Head of Retail during a ribbon-cutting ceremony.

In true hockey fashion, Bauer Hockey also held an on-ice pre-game ceremony with James Bohn singing the national anthem, the Bloomington Fire Department Honor Guard and several invited 2015 Minnesota state championship youth players.  A celebration of hockey in Minnesota, Bauer Hockey recognized these youth players for their achievements at this event that attracted hundreds of hockey fans and players.  The presentation concluded with a ceremonial puck drop at center ice.

ABOUT BAUER HOCKEY Bauer Hockey is the world's most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer Hockey has continued to develop the most sought after products in the industry, including the widely successful SUPREME®, VAPOR® and NEXUS® lines of products. Performance Sports Group Ltd., the parent company of Bauer Hockey, is a publicly-traded company on the New York Stock Exchange and the Toronto Stock Exchange whose affiliates market products under the BAUER, MISSION, MAVERIK, CASCADE, INARIA, COMBAT and EASTON brand names. Performance Sports Group is a member of the Russell 2000 and 3000 Indexes, as well as the S&P/Toronto Stock Exchange Composite Index. For more information, visit Bauer Hockey's website at www.BAUER.com.

ABOUT PERFORMANCE SPORTS GROUP LTD. Performance Sports Group Ltd. (NYSE: PSG) (TSX: PSG) is a leading developer and manufacturer of ice hockey, roller hockey, lacrosse, baseball and softball sports equipment, as well as related apparel and soccer apparel. The Company is the global leader in hockey with the strongest and most recognized brand, and it holds the No. 1 North American position in baseball and softball. Its products are marketed under the BAUER, MISSION, MAVERIK, CASCADE, INARIA, COMBAT and EASTON brand names and are distributed by sales representatives and independent distributors throughout the world. The Company is focused on building its leadership position by growing market share in all product categories and pursuing strategic acquisitions. Performance Sports Group is a member of the Russell 2000 and 3000 Indexes, as well as the S&P/TSX Composite Index. For more information on the Company, please visit www.PerformanceSportsGroup.com.

MEDIA CONTACT Tory Mazzola Sr. Manager, Corporate Communications Performance Sports Group Phone: 603-430-2111 Email: media@bauer.com

Photo - http://photos.prnewswire.com/prnh/20151114/287403 Photo - http://photos.prnewswire.com/prnh/20151114/287404

SOURCE Bauer Hockey



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