'Own the Mo' BAUER T-Shirts Will Be Sold At Total Hockey, Pro Hockey Life With Proceeds Going to Foundation
EXETER, N.H., Oct. 30, 2015 /PRNewswire/ -- Bauer Hockey, the world's leading manufacturer of hockey equipment, announced today a partnership with the Movember Foundation, a global charity that works to raise funds and awareness so men live healthier, happier and longer lives. During the month of November millions of people participate in the Movember campaign by growing moustaches to help raise funds and awareness for prostate cancer, testicular cancer, poor mental health and physical inactivity.
"Movember is a fun way to show your support for men's health, and it's become a tradition in the hockey community," said Rich Wuerthele, Executive Vice President, Bauer Hockey. "We're proud to partner with the Movember Foundation and our retailers to raise money that helps fund important research focusing on prostate cancer, mental health and much more."
Based on its brand campaign OWN THE MOMENT, Bauer Hockey created "Own the Mo" t-shirts that will be sold online and in-store at Total Hockey in the U.S. and at Pro Hockey Life in Canada. Bauer Hockey and the two retail partners will donate a combined $10 to the Movember Foundation for every "Own the Mo" t-shirt sold. "Own the Mo" t-shirts will also be available at Bauer Hockey's store in Burlington, Mass.
"Over the years we've seen some epic moustaches both on and off the ice," said Jesse Hayman, Director of Community Engagement, Movember Canada. "The hockey community has always been such an incredible supporter, and we're excited to have Bauer Hockey help us power the moustache even more this Movember."
ABOUT BAUER HOCKEY
Bauer Hockey is the world's most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer Hockey has continued to develop the most sought after products in the industry, including the widely successful SUPREME®, VAPOR® and NEXUS® lines of products. Performance Sports Group Ltd., the parent company of Bauer Hockey, is a publicly-traded company on the New York Stock Exchange and the Toronto Stock Exchange whose affiliates market products under the BAUER, MISSION, MAVERIK, CASCADE, INARIA, COMBAT and EASTON brand names. Performance Sports Group is a member of the Russell 2000 and 3000 Indexes, as well as the S&P/Toronto Stock Exchange Composite Index. For more information, visit Bauer Hockey's website at BAUER.com.
ABOUT THE MOVEMBER FOUNDATION
The Movember Foundation is a global charity raising funds and awareness for men's health. These funds deliver breakthrough research and support services to allow men to live happier, healthier, longer lives. Since 2003, millions have joined the men's health movement, raising more than $676 million and funding over 1,000 projects through impact investments, focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.
The Foundation runs awareness and fundraising activities year-round, with the annual Movember campaign in November being globally recognized for its fun and innovative approach to raising money and getting men to take action for their health. During Movember, we challenge men to grow a moustache or to make a commitment to get active and MOVE, both of which are about real action for health and are done to spark conversation and raise vital funds and awareness. The Foundation's vision is to have an everlasting impact on the state of men's health. Movember is a registered charity in Canada - BN 848215604 RR0001. For more information visit Movember.com.
Sr. Manager, Corporate Communications
Bauer Hockey/Performance Sports Group
Marketing & Communications Manager
SOURCE Bauer Hockey