WASHINGTON, Sept. 17, 2012 /PRNewswire-USNewswire/ -- Former presidential candidate Gary Bauer announced today that his Campaign for American Values (CAV) would continue its strategic roll-out of values-based political messaging in this election. New spots will begin airing Tuesday in Iowa, Ohio and parts of Indiana and Kentucky. "This buy is part of a continuing effort to highlight pivotal social issues that will be the key to motivating values voters across the country," said Bauer.
The leader in social-issue political advertising, Bauer said the campaign builds on "vital messaging that began during the Democratic National Convention, in which strongly pro-traditional marriage North Carolinians were reminded of President Obama's rejection of their values."
Bauer's previous marriage ads were highly effective during the Bush-Kerry presidential race in the swing state of Ohio, along with many other carefully targeted campaigns. Recently, the Guardian called Bauer "one of the leading campaigners in the U.S. on pro-life and pro-traditional family issues."
Bauer, chairman of CAV, said his latest spots contrast Mitt Romney's consistent support for faith as part of the rich fabric of American life to the shockingly negative reaction of Democratic National Committee delegates to the inclusion of God in their party platform.
"For voters who care about an America in which faith is respected and in which the government does not trample on our First Amendment freedoms, Mitt Romney is the clear choice," Bauer said.
To view this latest ad, go to: cfavpac.com.
SOURCE Campaign for American Values