Christian Baesler, President of Bauer Xcel Media's US operations said: "Empire is the perfect brand to launch online in the US, where Bauer Xcel Media has enjoyed fantastic engagement with our audiences across our brands. There is nothing like Empire in the US today, which is made for fans who want in-depth and behind-the-scenes access to their favorite movie and TV franchises. In addition to our current US fans who have been following our UK edition, we expect that organic audience growth in the US will be fantastic. Our focus on engagement on social platforms will be a perfect match for Empire fans."
About Bauer Xcel Media
Bauer Xcel Media is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 150 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, Bauer Xcel Media is one of the world's fastest growing digital media companies.
About Bauer Media Group
Bauer Media Group is one of the world's most successful media corporations. Over 600 magazines, more than 400 digital products and over 100 radio and TV stations are enjoyed by millions of people across the globe. The corporate portfolio also includes print shops, postal, sales and marketing services. Bauer Media Group's global positioning underscores its passion for people and brands. We see ourselves as the home of popular media, as illustrated by our strapline "We think popular." – a claim which inspires and motivates our global workforce of some 11,500 employees in 20 countries.
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SOURCE Bauer Xcel Media