FHM will follow the same successful content strategy as other Bauer Xcel Media brands, mixing original editorial features combined with aggregated content from the best of the web that embraces mobile and social engagement. In addition to the website, FHM will have a distributed presence across key channels including more than 5 million existing fans on Facebook. Bauer Xcel Media US has some of the most successful magazine brands on social media including J-14, the largest teen magazine brand on Facebook.
Allison Mezzafonte, SVP Operations at Bauer Xcel Media US said: "FHM is a brand that understands real guys. We've created a friendly and engaging environment that focuses on the issues that guys care about today such as love, health, sex, sports and entertainment with a filter of honesty and humor. On any given day, a reader might find advice about the five emojis to never send to a woman, highlights of last night's football game, or an inspiring story of an every day hero - mixing entertainment with information in an approachable way."
Christian Baesler, President of Bauer Xcel Media's US operations said: "Bauer Xcel Media has a proven formula for launching and growing magazine brands online, which we plan to apply to FHM. The online magazine will appeal to a new, younger audience as well as fans of the original print version, increasing the brand's fan base. As more consumers embrace digital, mobile and social content, we are confident that our flexible, data-driven and distributed approach will be a great success."
About Bauer Xcel Media
Bauer Xcel Media is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 150 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, Bauer Xcel Media is one of the world's fastest growing digital media companies.
About Bauer Media Group
Bauer Media Group is one of the world's most successful media corporations. Over 600 magazines, more than 400 digital products and over 100 radio and TV stations are enjoyed by millions of people across the globe. The corporate portfolio also includes print shops, postal, sales and marketing services. Bauer Media Group's global positioning underscores its passion for people and brands. We see ourselves as the home of popular media, as illustrated by our strapline "We think popular." – a claim which inspires and motivates our global workforce of some 11,500 employees in 20 countries.
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SOURCE Bauer Xcel Media