SAN FRANCISCO, Oct. 31, 2013 /PRNewswire/ -- Wasserman Media Group, the new steward of San Francisco's Bay to Breakers Race, today announced that registration for the 2014 event will open at 10:31 a.m. on Halloween with a special one-day-only price of $31.10 for all adult runners. Children 17 and under will be able to register at 50 percent off of the adult price, or $15.05.
All participants can access the Bay to Breakers registration system at www.baytobreakers.com. Wasserman also announced that ten percent of all registration sales will be donated to Tipping Point Community, the new philanthropic partner of the Bay to Breakers Race.
"It's only fitting that registration for the 2014 Bay to Breakers Race begins on the spirited holiday of Halloween, and we hope that our one-day-only Halloween discount will get registration for our next race off to a roaring start," said Casey Wasserman, Chairman and CEO of Wasserman Media Group. "Our goal is to preserve the great traditions of Bay to Breakers, while increasing participation so that more and more people can experience this great event every year."
"We are also proud to be giving back to the community in a meaningful way by supporting the fight against poverty in the Bay Area through our partnership with Tipping Point Community," Wasserman continued.
"We're so pleased that Bay to Breakers is kicking off in a way that will be great for the city of San Francisco and all the people from the Bay Area who love the race. We look forward to another great year," said San Francisco City Mayor Edwin M. Lee.
"We are humbled and honored to be the philanthropic recipient of San Francisco's most iconic race," said Tipping Point Community Founder and CEO Daniel Lurie. "Wasserman is taking the race to a new level by pledging ten percent of all ticket sales to Tipping Point. We are grateful for their commitment to make poverty preventable in the San Francisco Bay Area."
Tipping Point Community screens non-profits rigorously to find, fund and partner with the most effective organizations connecting Bay Area individuals and families to the services and opportunities needed to break the cycle of poverty and achieve economic self-sufficiency. Since 2005, Tipping Point Community has raised more than $60 million to provide nearly 250,000 people with the opportunity for a better life.
About Tipping Point Community
Tipping Point Community screens nonprofits rigorously to find, fund and partner with the most effective groups connecting low-income people to the services and opportunities needed to break the cycle of poverty and achieve economic self-sufficiency. Tipping Point's board underwrites all operating and fundraising expenses so that 100% of every dollar donated goes directly to the fight against poverty. Beyond dollars, Tipping Point provides its grantees with the communications, technical and management support they need to grow and increase their impact. Since 2005, Tipping Point Community has raised more than $60 million to provide nearly 250,000 people with the opportunity for a better life. More information about Tipping Point Community is available at tippingpoint.org.
About Wasserman Media Group
Founded in 2002, Wasserman Media Group is a global sports, entertainment marketing and management company with expertise in media rights, corporate consulting, athlete management and partnerships. Wasserman is based in Los Angeles and also has operations in New York, London, Singapore, Sao Paulo, Miami, Toronto, Raleigh and Carlsbad, CA. For more information please visit www.wmgllc.com
SOURCE Wasserman Media Group