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Bayer HealthCare Launches "Chatty Cat Challenge" to Find Out What Keeps Cats Healthy and Happy

Bayer calls on all chatty cat owners to share the secrets behind feline well-being

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SHAWNEE, Kan., Sept. 6, 2013 /PRNewswire/ -- Bayer HealthCare Animal Health's Advantage® II for cats today launches the Chatty Cat Challenge, an opportunity for cat owners to tell the world what their cats would say are the secrets to their health and happiness.

(Photo: http://photos.prnewswire.com/prnh/20130906/NY74417 )

"Bayer HealthCare recognizes that two of the keys to managing feline health are regular veterinary care and year-round use of a monthly flea preventive," said Dave Van Brunt, vice president, Companion Animal Business Unit, Bayer HealthCare's Animal Health division, North America. "There are other things that contribute to feline well-being, but cats aren't chatting about them, so we need owners to help give their cats a voice."

If your cat could talk, what would she say makes her healthy and happy? Perhaps it's a toy, special food, or protection from fleas. Since cats can't talk, the Advantage® II for cats Chatty Cat Challenge asks owners to submit a photo, meme or video of their cat, along with a 100-word (maximum) narrative, that reveals the secrets to keeping their cat healthy and happy. Entries made on www.ChattyCatChallenge.com will be accepted through September 30, 2013. All entries should be created from the cat's point of view. Submissions meeting the entry criteria will be posted on www.ChattyCatChallenge.com and a public vote will determine the top ten finalists. Nine finalists will each receive a one-year supply of Advantage® II for cats and a premium cat carrier.

From among the top ten finalists, the grand prize winner will be chosen in November by a three-member panel of feline aficionados, including: Dr. Ilona Rodan, DVM, DAVBP, ABVP (Feline), former president of the American Association of Feline Practitioners (AAFP); Abbie Moore, executive director, Adopt-a-Pet.com; and Cristiano von Simson, DVM, MBA, director of Veterinary Services at Bayer HealthCare Animal Health division, North America. The grand prize winner will receive a three-year supply of Advantage® II for cats, a premium cat carrier and an iPad mini.

The Chatty Cat Challenge is sponsored by Advantage® II for cats, a monthly topical flea preventive that kills fleas through contact. Fleas don't have to bite your cat to die. A single flea can bite up to 400 times per day1, and Advantage® II helps prevent misery-causing biting fleas.

To learn more about the Chatty Cat Challenge, including official rules, visit www.ChattyCatChallenge.com.

"AAFP is excited to be part of Bayer's Chatty Cat Challenge because it enables owners to consider their role in ensuring the well-being of their cats," said Dr. Rodan. "AAFP recommends that preventive care exams for cats occur at least once yearly and more frequently for senior cats and those with chronic conditions."

"As North America's largest non-profit pet adoption website, Adopt-a-Pet.com is always looking for opportunities to underscore the importance of proper pet care," said Ms. Moore. "Bayer's Chatty Cat Challenge is a fun and engaging way of getting across a serious message: cats depend on us to keep them healthy and happy all throughout their lives."

About Advantage® II for cats
Advantage® II for cats is a once-monthly topical solution for cats, and includes an application for kittens age 8 weeks and older. Advantage® II has adulticidal, larvicidal and ovicidal properties, killing adult fleas and preventing the emergence of new ones. Advantage® II kills fleas through contact. Fleas don't have to bite to die.

About Bayer HealthCare 
The Bayer Group is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 18.6 million (2012), is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare's aim is to discover, develop, manufacture and market products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 55,300 employees (Dec. 31, 2012) and is represented in more than 100 countries. More information at www.healthcare.bayer.com.

Contact:
Staci Gouveia, Tel. 913.268.2577 
Email: staci.gouveia@bayer.com

Lauren Dorsch, Tel. 913.268.2747
Email: lauren.dorsch@bayer.com

Find more information about the Chatty Cat Challenge at www.ChattyCatChallenge.com 
Find more information about Bayer HealthCare Animal Health at www.animalhealth.bayerhealthcare.com
Follow us on Twitter: @Bayer4animalsUS 
Follow us on Facebook: http://www.facebook.com/healthcare.bayer  

Forward-Looking Statements  
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com.The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

1Taking the bite out of fleas and ticks. FDA website. Available at: http://www.fda.gov/AnimalVeterinary/NewsEvents/FDAVeterinarianNewsletter/ucm130778.htm. Accessed June 14, 2013.

SOURCE Bayer HealthCare



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