BBDO Worldwide Acquires Wednesday Agency Group

Jan 07, 2016, 06:00 ET from BBDO Worldwide

NEW YORK and LONDON, Jan. 7, 2016 /PRNewswire/ -- BBDO Worldwide, a division of Omnicom Group Inc. (NYSE: OMC), today announced that it has acquired a majority stake in Wednesday Agency Group, a leading creative agency focused on fashion and luxury lifestyle brands.

Wednesday Agency Group delivers fully integrated campaigns, content strategy, digital design and branding, and production for some of the world's best recognized brands in these categories.  With over 100 people in offices in London and New York, the group is built on a culture of creative excellence and passion for its industry and clients.

Andrew Robertson, President and CEO, BBDO Worldwide, said, "I have been an admirer of this group for several years.  They really know the highly specialized sectors they operate in, have constantly evolved their offer to increase their relevance and strengthen their competitive position, and have built a culture that will sit well with ours.  The Wednesday Agency Group will complement our existing offer beautifully."

Co-Founders Jens Grede and Erik Torstensson, heralded by British GQ as two of the most influential men in fashion, will continue their leadership of Wednesday Agency Group, together with CEO Glenn Jones and President Ian Schatzberg.  Wednesday will operate as a stand-alone agency brand within the BBDO Worldwide Group.

"As the world's leading creative network, BBDO presents Wednesday Agency Group with a platform for further growth," says Grede.  "It will allow us to offer our clients vital services they have been asking us for, such as media planning, analytics and local production."

Torstensson adds, "Together with BBDO, we can deliver a tailored best in class creative service on a global basis.  We could not imagine a better partner to our agency, people and clients."

ABOUT WEDNESDAY AGENCY GROUP
Founded in 2003 in London, Wednesday Agency Group (http://www.wednesdayagency.com) is the leading creative agency group for the fashion, luxury, and consumer lifestyle industries.  The group's creative agencies curate strategically-led advertising campaigns, online destinations, editorial content, and innovative digital experiences to drive consumer engagement and awareness.  A rapid growth trajectory within the space has been propelled by successful campaigns for high-profile clients such as Galeries Lafayette, Theory, Tory Burch, H&M and Net-A-Porter.  The New York office was launched in 2011.

ABOUT BBDO WORLDWIDE
BBDO's mantra is "The Work. The Work. The Work."  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content.  For nine years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO has been ranked the most awarded agency network across all marketing communications in The Directory Big Won.  In addition, BBDO has been named Network of the Year at Cannes five times and is currently ranked the world's most Effective Agency Network in the Global Effie Effectiveness Index for the second year in a row.  In 2015, WARC ranked BBDO #1 in its WARC 100 rankings of the world's top marketing companies for the second consecutive year.  BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications including in 2015. (www.bbdo.com)

BBDO is part of Omnicom Group Inc. (NYSE: OMC).

ABOUT OMNICOM GROUP INC.
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company.  Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.  Follow us on Twitter for the latest news.

 

 

 

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SOURCE BBDO Worldwide



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