BBVA and BetterInvesting partner to target retail investors

HOUSTON, July 31, 2012 /PRNewswire/ -- BBVA (NYSE: BBVA), a customer-centric global financial services group, today announced that it has agreed to a strategic partnership with BetterInvesting, the premier nonprofit association serving the retail investor.

"We couldn't be more excited to work with BetterInvesting," said Ed Bilek, executive vice president of Shareholder Relations in the U.S. for BBVA. "The association's 61-year history of serving the needs of more than 5 million retail investors shows its commitment to the retail community and it brings a wealth of experience and insight on how we should target investors." 

"We're very pleased to be working with BBVA," said Kamie Zaracki, CEO of BetterInvesting. "This partnership assists BBVA in increasing its exposure to the retail investor community while keeping our members informed regarding BBVA's operations and financial results. This partnership also helps us better serve all individual investors by providing access and timely information to them so that they can make better, more informed investment decisions."

BBVA's first initiative with BetterInvesting will be at the BetterInvesting National Convention (BINC). Bilek will make a presentation from 1:25 p.m. to 1:50 p.m. on Saturday, Sept. 15, at the Marriott Houston Westchase in Houston.

About BBVA Group

BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, is the largest financial institution in Mexico, and has leading franchises in South America and the Sunbelt region of the United States. Its diversified business is geared toward high-growth markets and relies on technology as a key sustainable competitive advantage. BBVA ranks among the leading eurozone banks in terms of return on equity and efficiency. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies best practices. The Group is present in the main sustainability indexes. More information about the BBVA Group can be found at www.bbva.com.

About BetterInvesting
Since 1951, BetterInvesting, the brand identity of the National Association of Investors Corporation, has helped over 5 million people become better, more informed retail investors. BetterInvesting, based in Madison Heights, Mich., helps its members build wealth through local, regional and national learning events as well as through Web-based tools, software, member publications and online resources. As the nation's largest nonprofit organization dedicated to investment education, it provides investing knowledge and practical investing experience through local investment clubs, local volunteer chapters, online courses and an active online community. For more information, go to www.betterinvesting.org.

SOURCE BBVA



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