HOUSTON, June 1, 2017 /PRNewswire/ -- BBVA Compass is back again heating up the summer days with its "Summer of Opportunity" initiative, brightening people's future with gift cards, a "pay-it-forward" attitude, and a newly-added small business component.
The campaign, which officially kicked off today, gives bank employees the chance to hand out $25 gift cards to unsuspecting people across the BBVA Compass footprint. The larger, re-branded version of "100 Days of Brightness" will also add a small business component as part of the bank's "Year of Opportunity for Small Businesses", where the bank will team up with local small businesses to give back to charities.
"When it came down to it, we thought, 'What else can we do to make this campaign bigger and brighter?'" said BBVA Compass Chief Marketing and Digital Sales Officer Jennifer Dominiquini. "We wanted to not only enhance the gift card component, but we wanted to add small businesses to the mix. We know that if we wanted to truly create opportunities for a community's brighter future, we needed to include small businesses - the cornerstones of those communities."
As in previous years, bank employees will upload their random acts of kindness on social media channels using the #LiveBright hashtag through September 8. The bank is promoting the initiative under its "Show Appreciation" principle, one of the bank's 10 Bright Principles launched in early 2016.
The summer-long campaign is now in its third year and will continue to utilize bank brand ambassadors in addition to its employees. Last year, lifestyle expert Sandra Lee spread cheer by giving her gift cards to servers, chefs and security guards around New York City during the week of Fourth of July. The Roca brothers, owners of world-renowned El Celler de Can Roca — No. 1 on Restaurant magazine's World's 50 Best list in 2013 and 2015 — surprised two San Francisco Cooking School students with gift cards.
The small business component of "Summer of Opportunity" will kick off later in the summer, where businesses and markets will be announced around that time. The bank's "Year of Opportunity for Small Business" campaign kicked off in early-May.
To learn more about BBVA Compass, visit: www.bbvacompass.com
About BBVA Group
BBVA is a customer-centric global financial services group founded in 1857. The Group is the largest financial institution in Spain and Mexico and it has leading franchises in South America and the Sunbelt Region of the United States; and it is also the leading shareholder in Garanti, Turkey's biggest bank for market capitalization. Its diversified business is focused on high-growth markets and it relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. More information about BBVA Group can be found at bbva.com.
About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that operates 657 branches, including 342 in Texas, 89 in Alabama, 63 in Arizona, 61 in California, 45 in Florida, 38 in Colorado and 19 in New Mexico. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (5th). BBVA Compass has been recognized as one of the leading small business lenders by the Small Business Administration (SBA) and ranked 5th nationally in the total number of SBA loans originated in fiscal year 2016. Additional information about BBVA Compass can be found at www.bbvacompass.com. For more BBVA Compass news, follow @BBVACompassNews on Twitter or visit newsroom.bbvacompass.com.
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SOURCE BBVA Compass