DUBLIN, March 24, 2016 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/bb2j74/bda_state_of_the) has announced the addition of the "BDA State of the Market: Privacy "You Want Me on Your Data; You Need Me on Your Data" " report to their offering.
The BDA market is increasingly focusing on privacy. The breakneck pace of change with regard to privacy regulations, and a lack of historical perspective among many when it comes to current notions of privacy, cries out for focused analysis on the state of the market with regard to privacy, and what organizations should do about it. That is the intent of this report.
The report's main conclusions and key takeaways are as follows:
1. The most important factor impacting the state of the BDA market today is privacy. The industry has seen amazing technological advances that enable organizations to collect, process, manage, and act on data, including in real time; and organizations are beginning to reap the benefits through operational improvements, revenue generation, and customer retention. However, if an organization runs afoul of privacy regulations, or, if in the absence of clear governing regulations, its use of data is judged negatively in the court of public opinion, this can threaten the organization's very existence.
2. Consumers want privacy-and data-driven convenience. One thing that makes privacy so difficult to grapple with is that, while consumers (and regulators, and consumer action groups) are quite rightly concerned with protecting personal privacy, consumers are also sending mixed signals. In some instances, they actually expect companies to make more and better use of their personal data than is currently occurring, in order to provide better shopping experiences and convenience, and to improve the quality of their lives.
3. Governments have long been ineffective in enforcing privacy-but in recent years have come roaring back. Over the past three decades most governments have passed privacy laws, and most have had little effect on privacy. Industry groups in some of the most high-touch sectors have adopted their own codes of conduct, but consumers still feel their privacy is under attack-and it is, particularly from Google, Facebook, and some of the other wildly successful Web-data-driven companies. So, over the past two years, governments, and their newly-christened data protection agencies, have gone on the offensive, and are starting to have an impact on these Web giants.
4. The report maps out a blueprint for governments, enterprises, and consumers. The report asserts that resolving the issue of privacy will take integrated efforts by government, industry, and consumers, and will include both human factors and technology.
Key Topics Covered:
1. Executive Summary
3. Privacy Has Evolved from the Town Square to the World Stage
4. The State of Privacy: Government Action
5. The Privacy Paradox: the World is Hooked on Data
6. The State Of Privacy: Industry Self-Regulation
7. The New Normal: Data-Driven Global Economic Disruption
8. Government Takes another Crack (with Renewed Vigor) at Privacy
9. What Governments and Enterprises-and Consumers-Must Do About Privacy
10. The Last Word
- Google - Facebook
For more information visit http://www.researchandmarkets.com/research/bb2j74/bda_state_of_the
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SOURCE Research and Markets