LOS ANGELES, April 20, 2016 /PRNewswire/ -- The ultimate beach party has begun and Beach Whiskey™, a new meticulously crafted flavored American whiskey, is live at the Wine & Spirits Wholesalers of America WSWA in Vegas.
Launching in June 2016, Beach Whiskey (SRP $23.99, 750ml) celebrates the beach lifestyle and all that comes with it… parties, sports, relaxing, good music, and having fun. Even the packaging—an etched label on custom sea glass bottles—is designed to evoke the spirit of the beach life and bring whiskey to day time.
"WSWA is where the wine and spirits industry celebrates innovation and the great new brands that drive it," said J. Smoke Wallin, co-founder & CEO of Beach Whiskey and former Chairman and President of WSWA. "What better place to bring a bit of the beach than to the Vegas desert?"
During WSWA, Beach Whiskey will be transforming the Caesar's Palace Lower Level / ROMAN III Suite into a beach party – Vegas style. Highlights include:
- A premiere of country music star and Beach Whiskey co-founder Jake Owen's first ever 360 video for his new hit "American Country Love Song."
- A meet and great and live performance by Jake Owen.
- A meet and greet with TV and radio personality and Beach Whiskey co-founder Billy Bush.
- Highlights from the Beach Whiskey Music Wave – Beach Whiskey's national campaign to bring great music from multiple genres to beach and whiskey lovers across the country. The initial list of the performers includes:
Initially available in Florida, California and New York, the Beach Whiskey portfolio includes Bonfire Cinnamon™ (35% ABV / 70 proof) and Island Coconut™ (26% ABV / 52 proof).
About Beach Whiskey™
Beach Whiskey™ was founded in 2015 by entrepreneurs including TV and radio personality Billy Bush, music stars Jake Owen and Gavin DeGraw, beverage industry veterans J. Smoke Wallin and Ken Austin and entrepreneurs Andrew McGinnis and Kenny Dichter. Beach Whiskey is a flavored American whiskey made for sun worshiping, moon chasing, fun seekers. A whiskey for the wise and the whimsical. A whiskey for those drawn to the water, the waves, who welcome a little wickedness. Beach Whiskey is about time…your time, day time! Born on the beach, enjoyed everywhere. No matter where you are, our mission is to bring the beach – "your place in the sun" – to thirsty, fun-loving whiskey drinkers everywhere. Please sip and swim responsibly!
To speak with any members of the Beach Whiskey executive team, co-founders, sample Beach Whiskey or catch one of the live Beach Whiskey Music Wave performances during WSWA, contact Laura Peet, PeetCom, Inc., Email, (917) 860-6285.
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SOURCE Beach Whiskey