"This funding will allow us to properly launch Beach Whiskey with our distributors and on-premise national account partners," said J. Smoke Wallin, co-founder & CEO of Beach Whiskey and a serial entrepreneur in the drinks industry. "Our group of world class investors, board and advisory board members is a testament to Beach Whiskey's unique take on the rapidly growing whiskey market."
In addition to Wallin, Beach Whiskey's board of directors now includes Co-founder and TV & Radio personality Billy Bush, co-founder and financial services entrepreneur Andrew McGinnis, Kevin Reilly, president of TNT and TBS and Chief Creative Officer of Turner Entertainment, and Kevin Turner, COO of Microsoft and former CEO of Sam's Club and CIO of Walmart.
Beach Whiskey's advisory board includes:
- Ken Austin, chairman & founder of Avión Tequila, co-founding investor
- Anthony Borquez, CEO & founder of Grab Games and USC professor, co-founding investor
- Rob Dyrdek, serial entrepreneur and pop-culture personality
- Gavin DeGraw, singer, songwriter, co-founding investor
- Kenny Dichter, CEO and founder of Wheels Up, co-founding investor
- Ben Hayes, golfer & financial services executive
- Andrew Kline, founder & CEO of Park Lane and former NFL player
- Jake Owen, singer, songwriter and country music star, co-founder
- David Porter, EVP of Microsoft Stores
Beach Whiskey will use the funding to bring its Coconut and Cinnamon whiskeys to market in California, Florida and Hawaii initially, followed by other select markets. Significant investments in brand marketing, in-store and bar promotions, tastings and live events will maximize brand exposure and trial.
Wallin continued, "Beach Whiskey is the smoothest adult beverage I've ever tasted. A big part of our plan is simply to get liquid to lips. The rest will take care of itself."
Park Lane served as the exclusive financial advisor, Rainmaker Securities served as Broker Dealer, and Bose McKinney & Evans of Indianapolis served as company counsel.
About Beach Whiskey™
Beach Whiskey™ was founded in 2015 by entrepreneurs including TV and radio personality Billy Bush, music stars Jake Owen and Gavin DeGraw, beverage industry veteran J. Smoke Wallin and co-founding investor and advisor Ken Austin, and entrepreneurs co-founder Andrew McGinnis and co-founding investors Kenny Dichter and Andrew Kline. Beach Whiskey is a flavored American whiskey made for sun worshiping, moon chasing, and fun seekers. A whiskey for the wise and the whimsical. A whiskey for those drawn to the water, the waves, who welcome a little wickedness. Beach Whiskey is about time…your time, day time! Born on the beach, enjoyed everywhere. No matter where you are, our mission is to bring the beach – "your place in the sun" – to thirsty, fun-loving whiskey drinkers everywhere. Please sip and swim responsibly!
Lisa Goldstein / Allison Ritter
Murphy O'Brien Public Relations
firstname.lastname@example.org / email@example.com
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SOURCE Beach Whiskey