Beachbody Expands Influence to Commercial Fitness Industry with P90X® Certification Program
Home-Exercise Leader Provides Valuable Continuing Education Units to Trainers and Significant Branded-Programming Acquisition and Retention Vehicle to Health Clubs
SANTA MONICA, Calif., June 25, 2012 /PRNewswire/ -- P90X®, the most-successful home-exercise program on the market, may finally be coming to a health club or fitness facility near you. Beachbody, the Santa Monica, Calif.-based developers of P90X and a variety of other successful home fitness programs and nutritional supplements, announced today the official launch of the P90X Certification Program for personal trainers and group exercise training.
The program enables certified trainers the ability to offer and promote P90X training programs to customers, while earning valuable Continuing Education Units (CEU) through the National Academy of Sports Medicine (NASM). Equally compelling is that health clubs will now have the ability to channel the significant brand strength of P90X as a featured training attraction and high-profile programming and marketing platform for enhancing member acquisition and retention. The P90X Certification Program is the first in what the company plans to be a series of certification programs, allowing its highly-successful home-exercise programs to find value in the commercial fitness realm.
Beachbody tapped into NASM's industry leading expertise in fitness education, with its revolutionary Optimum Performance Training ™ (OPT™) Model, to create a new industry standard in program specific certifications. Striving for continued focus on innovative methods to provide evidence-based education and credentialing, NASM continues to provide the necessary foundation for fitness professionals seeking new business opportunities. This authoritative mindset meshed flawlessly with Beachbody's desire to expand the reach of the P90X Certification program.
"We've had so many requests from gyms and trainers to use our training programs and brands in the commercial environment that it was clearly time to launch this new aspect of the business," said Carl Daikeler, Chief Executive Officer of Beachbody, LLC. "NASM, the industry leader in fitness certifications and programming is an exciting partner for us to promote and evolve our education and training programs, while setting the bar for additional Beachbody certification programs to come. We expect thousands of personal trainers and health clubs will significantly enhance their businesses with these brands."
Beachbody has experienced unparalleled global success through a commitment to truly effective, science-based exercise methodology that offers no corner-cutting or "easy-fix" promises. Instead, the company develops and markets programs grounded in the age-old proven principles of sound exercise physiology, backed by a steadfast commitment to hard work, discipline and proper nutrition. It's for this reason that entering the realm of commercial fitness through continuing education, recognized by NASM, the industry's leading fitness certification organization, was a logical next step for a company that had long dominated the home-exercise market.
"As the industry leader in providing evidence-based programming, certifications and advanced credentials, we are thrilled to partner with Beachbody and offer the P90X Certification to our certified personal trainers throughout the country, as well as provide the opportunity for the Beachbody community to earn their CPT certification with NASM to become an industry leading fitness professional and pursue a very rewarding fitness career," said NASM President Andrew Wyant. "P90X has impacted millions of lives by bringing highly-effective, leading edge fitness directly to consumers, and now with the P90X Certification program, trainers will have an exciting opportunity to utilize this proven program, while furthering their education in fitness."
The complete P90X Certification Program is a two-step process broken down into an online course and an intensive hands-on, two-day workshop. P90X Qualification is the first phase and consists of an online learning program with audio and visual presentations comprised of 11 chapters and quizzes, designed to provide a deeper understanding of P90X than you can get from the product itself. This first step provides users the tools they'll need in preparation for the certification training workshop along with ongoing online access to the P90X Qualification program that can be used as a reference guide.
The two-day, hands-on intensive training workshop taught by P90X Master Instructors includes classroom-style instruction, as well as hands-on demonstrations in a gym setting and a customized group workout. Participants will also receive a comprehensive course manual. The P90X Certification workshop gives in-depth training about the principles and foundation of the P90X program, as well as an understanding of anatomy, physiology, exercise technique and instruction and nutritional science as they relate to the P90X program. The complete P90X Certification program will provide participants with the necessary practical knowledge so they can train clients in a one on one or small group setting in P90X, as well as teach P90X group exercise classes.
P90X Certification programs are taking place at venues throughout the country. For a complete schedule, to learn more about the program, and to enroll in the program, go to www.P90XCertification.com.
The NASM Certified Personal Trainer (CPT) Certification course is available to develop knowledge, skills, and abilities for many elements of fitness including assessment, program design, exercise technique and instruction as well as the first step to pursuing their own fitness career. To learn more or enroll in a program, go to www.nasm.org.
About Beachbody®, LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC, operates Beachbody.com and TeamBeachbody.com. The Santa Monica, California-based company is the creator of the nation's most popular fitness and weight loss solutions including P90X®, Insanity®, Brazil Butt Lift®, 10-Minute Trainer®, and Les Mills Pump among many others. Beachbody® programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements (including its breakthrough superfood shake called Shakeology®, AKA "The Healthiest Meal of the Day"), and an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system through TeamBeachbody.com, which includes a network of thousands of independent "Coach" distributors as well as a dynamic online support and fitness community. The company's expansion into the beauty category includes Derm Exclusive®. The corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.
About National Academy of Sports Medicine (NASM)
Since 1987, the National Academy of Sports Medicine (NASM) has been a global leader in providing evidence-based certifications and advanced credentials to Health and Fitness Professionals. In addition to its NCCA-accredited fitness Certified Personal Trainer (CPT) certification, NASM offers a progressive career track with access to Advanced Specializations, Continuing Education courses, and accredited Bachelor and Master Degree programs. The NASM educational continuum is designed to help today's Health and Fitness Professional enhance their career, while empowering their clients to live healthier lives. To learn more, visit: www.nasm.org or call 1.800.460.NASM (6276).
SOURCE Beachbody, LLC
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