Beachbody's Chief Digital Officer Bill Bradford said, "We're building a platform that utilizes data at its core and integrates the best content and technologies in innovative ways that will transform the Health & Fitness category. The latest version of Beachbody On Demand is the first of many exciting examples you'll see coming from Beachbody as we transform our business and the industry."
Commenting on Beachbody's continuing technological innovations and the importance of Beachbody On Demand, Beachbody CEO Carl Daikeler said, "Healthy behavior change is difficult for people. Biometric feedback is a great breakthrough to get people engaged in real results. By combining ongoing technological innovations with easy access to a vast library of proven programming plus constant peer support, we are seeing more and more people get excited about living a healthier lifestyle. It's still about the human experience, but enhanced with technology."
In addition to the overlay of biometric data during a workout program, Beachbody On Demand provides a detailed summary of a user's performance including how long they stayed in each heart rate zone to help maximize results over time. With the combined technologies of the Apple Watch and the latest version of the Beachbody On Demand mobile app, Beachbody is integrating data into proven premium content, putting fitness and health squarely in the hands of its users to help them reach their goals.
BOD users also have access to a variety of program tools including workout calendars, fitness guides, and in-depth nutrition plans, along with simple navigation that makes pausing and playing intuitive, even mid-workout. The BOD app boasts an extensive library of more than 500 workouts including the most recently launched exclusive programs, 3 Week Yoga Retreat, a beginner's yoga program guided by a team of experienced certified yoga instructors, and Fixate, a brand new cooking show from 21-Day Fix super trainer Autumn Calabrese.
The Beachbody On Demand app is available to download now from the App Store®. Please visit http://apple.co/2bBY9RL to download the app or for more information.
About Beachbody, LLC
Beachbody, a worldwide leader in health and fitness headquartered in Santa Monica, California, was founded in 1998 by Carl Daikeler and Jon Congdon with the mission to help people achieve their goals and enjoy healthy, fulfilling lives. Beachbody's formula of world-class fitness, nutrition, motivation and support has proven again and again to deliver results for its customers. Whether through Beachbody on Demand (BOD) the streaming platform featuring Beachbody's portfolio of iconic fitness brands like P90X®, INSANITY®, Focus T25®, 21 Day Fix® and the new 3-Week Yoga Retreat; via its superfood shake, Shakeology®; or through its premium line of sports nutrition supplements, Beachbody Performance, the Beachbody name has come to define the power of putting a healthy lifestyle within everyone's reach. Beachbody products can be purchased on its websites, and via its more than 450,000 strong Team Beachbody Coach network of independent distributors. Beachbody On Demand, featuring more than 500 streaming workouts, is available through its own mobile app for iPhone, as well as on Apple TV, Roku TV, Amazon Fire and Google Chromecast, and now in over 120 countries around the world through BeachbodyGlobal.com. For more information please visit Beachbody.com.
Beachbody Chief Digital Officer, Bill Bradford is available for interviews.
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