BeachMint Announces International Expansion to Canada This Month
SANTA MONICA, Calif., Dec. 22, 2011 /PRNewswire/ -- BeachMint, the innovative social commerce company founded in 2010, announced today it is extending access to its members-only fashion brands to Canada. The expansion is in response to the overwhelming demand and requests from interested customers. BeachMint will officially begin shipping on Boxing Day – Monday, December 26. BeachMint's growing family of brands includes StyleMint.com, which features exclusive product designed by Mary-Kate Olsen and Ashley Olsen; JewelMint.com with Kate Bosworth and celebrity stylist, Cher Coulter; and ShoeMint.com, the most recently launched partnership with Rachel Bilson and celebrity stylist, Nicole Chavez. Legendary shoemaker Steve Madden manufactures the shoes.
BeachMint's expansion into the Canadian market is reflective of the company's mission to evolve the customer experience online and to create a community of members, which will now spread across the continent.
BeachMint CEO Josh Berman said, "The explosive growth of the BeachMint brands since the launch of JewelMint in October 2010 has been unbelievable. Creating an international membership has been an internal goal since the company's inception, but with the demand from our fans outside the U.S., we decided to expand into Canada before 2012 as a first step of our international expansion."
Mary Kate Olsen stated, "StyleMint allows us to interact with customers in a personal way. We have a strong connection with our Canadian customers and are thrilled to bring them StyleMint."
"International distribution is imperative to a company's success. Reaching our customers internationally is an exciting step, especially because so many shoppers depend on the accessibility of e-commerce," added Ashley Olsen.
Kate Bosworth, the first BeachMint design partner said, "I am delighted we can now offer JewelMint to our fans in Canada; the first territory to which we offer international shipping."
President Diego Berdakin also commented, "International expansion is in line with BeachMint's vision to evolve the customer experience online and to bring incredible value to customers everywhere. With new markets, we can offer our members and social media fans new and exciting ways to engage and interact with our designer partners and shop our brands."
BeachMint is a venture backed social commerce company for designer-curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint launched their first brand, JewelMint.com, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010, StyleMint.com with Mary-Kate Olsen and Ashley Olsen in July 2011, BeautyMint.com with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October 2011, and ShoeMint.com with Rachel Bilson and celebrity stylist, Nicole Chavez, in collaboration with Steve Madden.
StyleMint is an exclusive T shirt and apparel line designed by Mary-Kate Olsen and Ashley Olsen in partnership with BeachMint. StyleMint offers quality on-trend designs, perfect fit and effortless style. Members receive personalized selections from each collection matched to their Style Profile along with videos and style tips, showing customers the versatility of each design.
JewelMint is an exclusive jewelry line designed by fashion icon, Kate Bosworth, and celebrity stylist, Cher Coulter, in partnership with BeachMint. JewelMint's monthly collections offer unique jewelry designs personalized to match each member's style. Each member receives style tips, trend reports and videos to show how to wear and pair pieces.
ShoeMint is an exclusive shoe collection designed by style icon, Rachel Bilson, and celebrity stylist, Nicole Chavez, in partnership with America's iconic shoe maker, Steve Madden, and BeachMint. ShoeMint's monthly collections offer a range of classic to fashion forward styles matched to your personal style.