NEW YORK, Nov. 2, 2015 /PRNewswire/ -- More women in the workforce are earning middle-to-high incomes, driving them to demand premium brands that offer quality products. Besides, premium brands are highly demanded by male consumers as new men's grooming, including skin care, products were launched in 2014.
Several men's grooming products were introduced in 2014 by large players, in order to grow company/brand shares. For example, Clinique for Men skin care products, such as cleansers and moisturisers and pre-shave products were launched in February 2014. Moreover, Za and adidas released skin care products for men in July and November 2014, respectively. As a result, male consumers have more brands to choose from, while premium and mass brands tend to compete through attractive prices and promotional activities.
Euromonitor International's Beauty and Personal Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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