BeBevCo Inks Advertising Deal for KOMA UNWIND During Brickyard 400
STATESVILLE, N.C., July 26, 2011 /PRNewswire/ -- Bebida Beverage Company (OTC markets: BBDA) (BeBevCo), a developer, manufacturer and marketer of relaxation and energy drinks, announced today that they have signed an agreement for advertising on the main screen at the Indianapolis Motor Speedway 29-31 July during the Brickyard 400 NASCAR race. KOMA UNWIND "Chillaxation Drink™" commercials will be featured along with other big name advertisers during the 3 day event.
Other advertisers and celebrities featured during the event include: Activision NASCAR- The Game trailer, Oakley featuring Rusty Wallace, Reese Towpower (featuring Bobby Labonte), as well as other household names and celebrities such as MDA featuring WWE star Triple H, Randy Jackson, Steven Tyler and Jennifer Lopez.
Each screen will be on 12 hours each day with 2 video billboards. KOMA UNWIND will be featured with 11.5 x 17 ft banners which are approximately 200 sq. ft. each in size and will be strategically placed on opposite sides of the speedway. The total traffic for the Brickyard 400 big screens that will be exposed to KOMA UNWIND is expected to be a total of around 1.2 million adult consumers.
"This will be big time exposure for our hottest product, KOMA UNWIND. Because of our already present connection with the NASCAR community we were able to get a great package on the advertising in a premiere venue," said BeBevCo CEO Brian Weber. "We were looking at the stats with KOMA UNWIND over the Internet today and have seen that we are absolutely flattening our competition with regard to exposure. This will put us in front of the sort of people we are looking for in the way of customers. We are very pleased with so much progress in so short of a period of time," Weber said.
BeBevCo (Bebida Beverage Company) develops, manufactures and markets beverages including relaxation drinks Koma Unwind "Chillaxation" Drink™, Koma Unwind Sugar-free "Chillaxation" Drink™," and Koma Unwind "Chillaxation" Shot™" as well as Potencia Energy Drink, Potencia "BLAST" energy shot and Piranha Water.
Heritage Corporate Services
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