Because One Size Doesn't Fit All: Gogobot Launches Tribes, Intelligent Travel Search Based on Your Personal Travel Style Gogobot allows you to view any destination through your own lens, saving time with improved search results that smartly factor in your designated interests

SAN FRANCISCO, Nov. 7, 2013 /PRNewswire/ -- When searching for the perfect hotel, destination or activity during a holiday, a five-star rating might look appealing – but how to know if those five stars were assigned by a luxury traveler or a budget traveler? Or was a destination lowly rated because penny-pinching backpackers repeatedly snubbed the same place that a business or luxury traveler loved?

Knowing the context of a rating makes all the difference, which is why Gogobot (www.gogobot.com), the world leader in personalized trip planning, today announces the launch of Gogobot Tribes – an intelligent new way for travelers to discover experiences based on their personal tastes and interests, without the need to sift through piles of reviews that may or may not be relevant.

With Gogobot Tribes, a visitor to Gogobot.com or Gogobot's mobile applications can define their own personal travel style (e.g. "I am a Family Traveler, love Art & Design, and am traveling on a Budget") and then instantly explore any destination through that lens, allowing them to cut through the clutter to find the places most recommended by travelers like them. For example, Gogobot users planning a family trip to Paris could set their lens to skip over the advice of nightlife lovers and find recommendations on hotels, attractions and restaurants from other parents. A student traveler heading to New York City can get ideas for accommodations, bars, and restaurants from other budget travelers without the distraction of luxury recommendations from vacationers accustomed to breaking the bank. Likewise, outdoor enthusiasts heading to San Francisco can filter for the advice of fellow nature lovers to skip the bustle and find the best hiking trails and pastoral vistas in San Francisco. With Tribes, users benefit from the authentic voices of real people who share their passions, from a Portland local and Foodie like Francis Nguyen to credible experts, such Food Network icon Giada de Laurentiis or Los Angeles Chef Sascha Lyon for Foodies.

Tribes factors in your numerous interests, so if you are a budget traveler, a family traveler, and a foodie interested in spending Christmas in Miami, Gogobot Tribes takes into account your various self-selected Tribes styles to provide recommendations that will please your kids, palate and pocketbook.

"Most travelers are multi-faceted individuals, with varied tastes and interests, but traditional travel sites treat us like we are all the same," said Gogobot CEO and co-founder Travis Katz. "Gogobot Tribes embraces this diversity and uses it to help travelers zero in on the things that matter most to them. Unlike other sites, Gogobot doesn't let varied reviews cancel each other out, which often results in a meaningless list of the obvious. More than a year and a half in the making, Gogobot Tribes now changes the way travelers can conduct a search, delivering relevant and trusted results that are as broad or as niche as a traveler requires."

When users log in, they can define themselves as part of any combination of the following Tribe categories:  Adventure Travelers, Art and Design Lovers, Backpackers, Budget Travelers, Business Travelers, Family Travelers, Foodies, Green Travelers, History Buffs, LGBT, Local Culture, Luxury Travelers, Nightlife Lovers, Outdoor Enthusiasts, Spiritual Seekers, Students, Trendsters, Vegetarian and Wellness. Gogobot will continue to add with more specific Tribes to address even more specialized interests.

With more than 580,000 reviews, Gogobot recently overtook Travelocity to become one of the largest providers of travel reviews online, and has seen its traffic more than quintuple over the past 12 months, according to the most recent comScore figures.

Gogobot for iPhone and iPod Touch is available for free from the App Store at: http://itunes.apple.com/app/gogobot/id459590827.

And for Android at Google Play at: https://play.google.com/store/apps/details?id=com.gogobot.gogodroid

For more information, go to http://www.gogobot.com.

About Gogobot
Gogobot is where people who love to travel share their insider tips and access the travel advice of friends and others to discover, plan and book the perfect trip. By connecting via Facebook and/or Twitter, users receive a personalized list of travel recommendations and can share their experiences across their social networks. Users can book a hotel, vacation rental or restaurant directly through the site via partners including Expedia, Homeaway, Booking.com, Kayak, Priceline and OpenTable.

Founded in November 2010 by Travis Katz and Ori Zaltzman, Gogobot has raised $19 million from leading venture investors, including Battery Ventures, Redpoint Ventures and Innovation Endeavors. Gogobot is headquartered in Silicon Valley, California, and also has an office in London.

Contact for U.S.
Mark de la Vina
Consort Partners
Email: gogobot@consortpartners.com
Phone: +1 415-282-4795 

SOURCE Gogobot



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