SAN MATEO, Calif., April 11, 2016 /PRNewswire/ -- Beckon, the leader in marketing intelligence software, today announced that it was named a finalist for the 2016 SIIA CODiE Awards in the Best Sales & Marketing Intelligence Solution category. Finalists represent the information industry's best products, technologies, and services in the software, content and business technology.
The SIIA CODiE Awards are the premier awards for the software and information industries, and have been recognizing product excellence for over 30 years. The awards offer 91 categories that are organized by industry focus of education technology and business technology. Beckon was honored as one of 215 finalists across the 62 business technology categories.
"I am amazed by the level of innovation and creativity of the products that have been selected as this year's CODiE Award finalists. We are happy to recognize them for their great contributions and impact they are making on the software, content and business technology industries," said Ken Wasch, President of SIIA.
Beckon's SaaS platform helps brands understand and beautifully communicate the business impact of everything that marketing does. Beckon unifies messy, disparate marketing data across online and offline channels and delivers rich marketing analytics, dashboards and scorecards—strategic, real-time views of omnichannel marketing performance—so that marketers can understand what is working across it all.
"It's an honor to be acknowledged among our peers, particularly such a seasoned group of technologists with a background in marketing. The entire Beckon team has worked tirelessly to create a new standard of marketing intelligence and being recognized by other experts and industry leaders is a true validation of our efforts," said Amanda Roberts, vice president of marketing for Beckon.
The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first round review of all nominees is conducted by software and business technology executives with considerable industry expertise, including members of the industry, analysts, media, bloggers, bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners. Winners will be announced during a virtual award ceremony on May 18.
Details about each finalist are listed at http://www.siia.net/codie/Finalists
For more information about Beckon, please visit: http://www.beckon.com/
About the SIIA CODiE™ Awards
The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology's finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.
Beckon is enterprise-class marketing intelligence software built by marketers, for marketers. The first platform to combine data best practices with marketing best practices, Beckon provides automated, full-service data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing-impact metrics and KPIs right out of the box for ultra-fast time to marketing value. Beckon is for marketers who want to bring order to messy data, see what's working across it all, make data-informed optimization decisions, and tell the story of marketing performance in terms of business impact.
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