WASHINGTON and SAN MATEO, Calif., May 20, 2016 /PRNewswire/ -- Today Beckon, the leader in marketing intelligence software, announced it was named the Best Sales & Marketing Intelligence Solution of 2016 as part of the 2016 SIIA CODiE Awards.
The winner announcement was made by the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, to an audience of over 300 leaders. 61 awards were given for products and services deployed specifically for software, information and media companies.
A SIIA CODiE Award win is a prestigious honor as each award winner was reviewed by a field of industry experts, whose evaluations determined the finalists. SIIA members then reviewed the finalists and their votes were combined with the scores from the industry experts' to select this year's CODiE Awards winners.
About our Award Winning Product
Beckon's SaaS platform helps brands understand and beautifully communicate the business impact of everything that marketing does. Beckon unifies messy, disparate marketing data across online and offline channels and delivers rich marketing analytics, dashboards and scorecards—strategic, real-time views of omnichannel marketing performance—so that marketers can understand what is working across it all and reallocate and improve as they go.
"It is an incredible honor for Beckon to be recognized with a SIIA CODiE award for Best Sales & Marketing Intelligence Solution," said Amanda Roberts, VP of Marketing for Beckon. "We've known for some time that real-time visibility into marketing performance is critical for brands to keep up with customer demands and retain a competitive advantage. But here we see further validation of how it supports agile decision-making and more frequent optimization, giving marketers a higher return on their marketing investment."
"SIIA's 2016 Business Technology CODiE Award winners are some of the most innovative products impacting businesses across the world. Recognized by their peers, the CODiE winners should be proud of this prestigious accolade honoring excellence in business technology products," said Rhianna Collier, VP & Managing Director for the Software & Services Division at SIIA. "We congratulate all of this year's CODiE Award winners, and thank them for the contributions they have made to their industries."
Details about the winning products can be found at http://www.siia.net/codie/2016-Winners.
For more information about Beckon, please visit: http://www.beckon.com/.
About the SIIA CODiE™ Awards
The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology's finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net. The Software & Services Division of SIIA (SSD) represents companies that develop the applications, services, infrastructure and tools driving the success of today's high-tech industry. For more information, visit www.siia.net/SSD.
Beckon is enterprise-class marketing intelligence software built by marketers, for marketers. The first platform to combine data best practices with marketing best practices, Beckon provides automated, full-service data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing-impact metrics and KPIs right out of the box for ultra-fast time to marketing value. Beckon is for marketers who want to bring order to messy data, see what's working across it all, make data-informed optimization decisions, and tell the story of marketing performance in terms of business impact.
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