ST. LOUIS, April 18, 2013 /PRNewswire/ -- Beck's Beer, the most popular German beer brand in the world, in partnership with Universal Music Group Distribution (UMGD), the award-winning distribution arm of Universal Music Group, is inviting music and beer lovers out to the 6th Annual Record Store Day, taking place on Saturday, April 20, 2013. Beck's Beer will be present at in-store events nationwide that celebrate the art of music and the vital cultural role that record stores have played for generations.
Beck's Beer and UMGD will distribute more than 20,000 exclusive Record Store Day CD samplers, as well as only 2,000 exclusive special-edition vinyl recordings, featuring several unreleased tracks from a variety of Universal Music Group artists.
"For music lovers, their local record store has always been a place where they could go to engage – to sample, argue, laugh and listen – or to just get lost in music for a few hours," said Tom Hilgeman, brand manager, Beck's Beer. "Record stores are a treasure, one well worth celebrating. So we invite fans of our beer and all music lovers to head to their local record store on Saturday, April 20, to support these institutions and to celebrate the joy of music."
The limited-edition Record Store Day vinyl, created by INgrooves Fontana, features 10 independent artists of unvarying brilliance. They include:
- Side A:
- Killing Joke – "Corporate Elect"
- Senses Fail – "The Path"
- Early Graves – "Red Horse"
- Amaranthe – "The Nexus"
- Stars in Stereo – "Every Last Thing"
- Side B:
- Encrust – "Predatory Skin"
- Major League – "Home Wrecker"
- Kate Nash – "OMYGOD!"
- Turbogeist – "Mermaid's Revenge"
- Brooke Waggoner – "Rumble"
According to Record Store Day founders, the day will feature "performances, cook-outs, body painting, meet-and-greets with artists, parades, DJs spinning records and on and on." Beck's plans to make a special appearance on Record Store Day at stores in Pittsburgh, Pa., Las Vegas, Winston-Salem, N.C., Seattle, Los Angeles, Long Beach, Calif., Philadelphia and Miami.
"Record Store Day brings independently owned record stores, music artists and countless fans together to celebrate the art of music," said Michael Kurtz, founder, Record Store Day. "Metallica helped kick Record Store Day off in 2008, and every year the celebration has grown larger and more enthusiastic. We're thrilled Beck's Beer is joining us."
Beck's Beer has independence in its DNA. Beck's has supported cultural icons including Andy Warhol, Jeff Koons, Yoko Ono, M.I.A. and many others. It was the first popular German beer to become truly global, the first beer to embrace a green bottle and a steadfast supporter of artists and entrepreneurs since its founding more than 140 years ago.
About Beck's Beer
Beck's is the most popular German beer in the world and a champion of independent thinking. Beck's has a track record of supporting cultural icons such as Andy Warhol, Yoko Ono, Jeff Koons and more recently, M.I.A. from London. All Beck's beers are brewed according to the German Purity Law of 1516 using only four natural ingredients. #BECKSBEER
About Universal Music Group
Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide.
Universal Music Group's record labels include A&M/Octone, Angel, Astralwerks, Blue Note Records, Caroline, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group and Virgin Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world.
The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.
Universal Music Group is a fully owned subsidiary of Vivendi.
About Record Store Day
Record Store Day is managed by the Department of Record Stores and is organized in partnership with the Alliance of Independent Media Stores (AIMS), the Coalition of Independent Music Stores (CIMS) and celebrates the culture of independent record stores by playing host to instore events/performances, signings and special product releases on a global scale. Record Store Day takes place annually on the third Saturday of April. #RSD13
SOURCE Beck's Beer