NEW YORK, Sept. 12, 2012 /PRNewswire/ -- The Body Shop Foundation has been helping grassroots charities since 1989. That's why The Body Shop has launched the new, super moisturizing Dragon Fruit Lip Butter, the first The Body Shop product that allows you to support a charity of your choice.
From now until October 28, 2012, in the United States, The Body Shop is supporting three charities—Center for Great Apes (animal welfare), Girls Educational and Mentoring Services (human rights), and Turtle Island Restoration Network (environmental protection). For every sale of The Body Shop Foundation Dragon Fruit Lip Butter in the United States, a portion of the proceeds will go to these charitable causes.
The best thing about it? You get to choose which charity you want to support through a unique voting system. With each in-store purchase you make, you'll get one token to vote for any of these three great charities. However, if you add a zesty Dragon Fruit Lip Butter to your total purchase, you will receive an additional token to vote. Vote for the charity you want to support by dropping your tokens into one or more slots of a voting box located in The Body Shop stores nationwide. You can also go to http://www.thebodyshop-usa.com/votewithyourlips for an additional vote (one vote per valid email address).
"The Body Shop Foundation Lip Butter is a great way to extend the reach of our global funding to domestic charities that are important to our consumer," says Lisa Jackson, CEO of The Body Shop Foundation. "With the launch of the new The Body Shop Foundation Dragon Fruit Lip Butter, we can increase awareness and raise funds for organizations that speak to our values."
As you enjoy luscious lips and a warm feeling inside, we'll count the votes and help support local charities. Each charity will receive funding based on the number of votes. The more votes, the greater the funding. You get soft, super kissable lips and get to choose which charity you want to help out. Now that's beauty with heart.
The Body Shop Foundation is the charitable trust of The Body Shop International. A truly visionary organization, The Body Shop Foundation has been helping grassroots charities since 1989, funding more than 2,500 projects around the world and donating just over $30 million.
The Body Shop Dragon Fruit Lip Butter ($6.00) is available for purchase in store and online. For more information on The Body Shop or The Body Shop Foundation, please visit www.thebodyshop-usa.com.
ABOUT THE BODY SHOP
The Body Shop International plc. is the original ethical beauty brand, with over 2,500 stores in over 60 markets worldwide. The Body Shop seeks out wonderful natural ingredients from all four corners of the globe to deliver products bursting with effectiveness, to enhance your natural beauty. By striving to use the planet's resources wisely, The Body Shop searches for outstanding natural materials and ingredients from across the globe to include in its range of products. The Body Shop is proud to have been the first beauty brand to have brought the benefits of fair trade to the beauty industry through its own unique Community Fair Trade program, to have introduced 100% recycled packaging, and to raise funds and awareness on key issues of the day, including the sex trafficking of the most vulnerable in our society, children and young people.
SOURCE The Body Shop