Become A Beauty Activist With The Body Shop Foundation Dragon Fruit Lip Butter Your Lips, Your Voice, Your Vote!
NEW YORK, Sept. 19, 2013 /PRNewswire/ -- The Body Shop Foundation is the charitable trust of The Body Shop International and has been helping grassroots charities around the world since 1989. That's why this truly visionary organization launched the super moisturizing Dragon Fruit Lip Butter, the first product from The Body Shop that allows you to support a charity of your choice!
In the United States, The Body Shop is supporting three national charities – "We Stop Hate" (human rights & self esteem), "Sprout Up" (environmental protection) and "Big Cat Rescue" (animal welfare). For every sale of The Body Shop Foundation Dragon Fruit Lip Butter, 100% of the profits will benefit The Body Shop Foundation and these three game-changing charitable causes.
The best thing about it? YOU choose which charity you want to support through a unique voting system. With each in-store purchase, you'll receive one token to vote for any of these three great charities. And, when you add a super moisturizing Dragon Fruit Lip Butter to your total purchase, you'll receive an additional vote. Simply vote for the charity you wish to support by dropping your tokens into one or more slots of a voting box located in your local The Body Shop store. You can also purchase via thebodyshop.com and vote online via Facebook.com/TheBodyShop (one vote per valid email address). Each charity will receive funding based on the number of votes. The more votes, the greater the funding—it's up to you!
"We are expecting a second year of success with the launch of the new The Body Shop Foundation Dragon Fruit Lip Butter campaign, so that we can increase awareness and raise funds for organizations that speak to our values," says Lisa Jackson, CEO of The Body Shop Foundation.
So, while you choose which charity you want to support, you also get soft, super smoochable lips – all thanks to the little lip butter that's changing the world for good. Now that's Beauty with Heart!
The Body Shop Foundation Dragon Fruit Lip Butter ($6.00) is available for purchase in-store and online. For more information on The Body Shop or The Body Shop Foundation, please visit thebodyshop.com.
ABOUT THE BODY SHOP
The Body Shop International plc. is the original ethical beauty brand, with over 2,500 stores in over 60 markets worldwide. The Body Shop seeks out wonderful natural and ethically sourced ingredients from all four corners of the globe to deliver products bursting with effectiveness—all to enhance your natural beauty. The Body Shop is proud to have been the first beauty brand to have brought the benefits of fair trade to the beauty industry through its own unique Community Fair Trade program, to have introduced 100% recycled packaging, and to continuously campaign for causes to raise funds and awareness on key issues of the day, including animal testing in cosmetics and the sex trafficking of the most vulnerable in our society, children and young people.
SOURCE The Body Shop Foundation