2014

Bedtime Brits Get Kit off for Hot Summer Nights! Britain's Top Five Favourites for Keeping Cool at Bedtime

LONDON, July 18, 2012 /PRNewswire/ --

More than 20% of Brits love getting their kit off to keep cool in bed at night during the summer months, a recent survey conducted by designer bedroom furniture specialist Feather & Black revealed.  

From keeping the window open to having a light weight duvet or wearing your birthday suit, summertime heat doesn't get in the way for a good night's sleep!

Britain's top five favourites for keeping cool at bedtime:

  1. Keeping the window open (42%)
  2. Light weight duvet (25%)
  3. Going to sleep 'commando' (21%)
  4. Light weight cotton PJs/nightie (11%)
  5. Satin sheets (1%)

The biggest differences in British men and women's preferences was sleeping 'commando' with a whopping 26% of men saying they loved it compared to only 16% of women. Indeed, British women actually prefer wearing light weight cotton PJs or a nightie to help them nod off during balmy nights (16%) compared to only 5% of men. When it comes to age differences, those cotton PJs prove divisive again with more 18-34 year olds (15%) preferring them to only 9% of 35-54 year olds. Turning stereotypes on their head with what's expected!

Adam Black, MD of Feather & Black says "It's great to see from the poll how Brits get a restful sleep during those muggy summer nights. Sleep is a vital part of our health and wellbeing[1], having something as simple as a summer duvet helps aid a good night's sleep. An 'all seasons' duvet such as our own is great for solving these seasonal bedtime problems. Two duvets in one means you also get to save on space in the attic. Our eight years of expertise in luxurious feather duvets and soft cotton bed linen continues to serve Britain for a better night's sleep."

Feather & Black is a leading bedroom furniture retailer with 35 stores nationwide, offering a wide selection of exclusively designed products including coordinating bedroom ranges, metal and wooden bed frames and mattresses, as well as children's beds, bed linens and accessories for both adults and children.

Notes to editors:

  • Survey conducted up to 2000 respondents by Vision Critical

1. http://longevity.about.com/od/lifelongenergy/tp/healthy_sleep.htm


SOURCE Feather & Black




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