"Beef Up" Your #MeatlessMondays Nasoya TofuPlus is the only Tofu that Packs the Nutritional Benefits of Meat Based Protein without the Cholesterol

AYER, Mass., Jan. 14, 2014 /PRNewswire/ -- For many, resolving to get healthier in the New Year will mean eliminating or reducing meat consumption in an effort to improve their overall health. In fact, over the past several years, Americans have increasingly embraced the Flexitarian diet with nearly 44 percent of Americans participating in Meatless Mondays1. Consumers looking to join the movement and reduce meat in their diet should look no further than Nasoya TofuPlus, the first and only line of tofu "beefed up" with the nutrients commonly lacking among those actively reducing meat in their diets.

All Nasoya Tofu is Organic and Non-GMO Project Verified as well as gluten free, dairy free, vegetarian/vegan.  Nasoya TofuPlus is available in four varieties, each of which has all the benefits of traditional tofu but is specially fortified with critical vitamins and minerals.  Replacing just one serving of beef (the size of a medium hamburger) with a serving of Firm TofuPlus or Extra Firm TofuPlus avoids 9 grams of saturated fat and 66 milligrams of cholesterol, while maintaining important B and D Vitamins, and Calcium.  Sprouted TofuPlus is fortified with Vitamin K, which aids in the absorption of nutrients.  And popular for centuries in Asia, the skin on black soybeans is rich in antioxidants, making Black Soybean TofuPlus a great choice for long-term health.

"Nasoya's mission is to make healthy eating as simple and delicious as possible and TofuPlus helps consumers to create their favorite vegetarian dishes without sacrificing critical nutrients," said Tim Kenny, VP of Marketing at Nasoya. "Our website, Nasoya.com, contains dozens of health-conscious tofu recipes created by chefs, bloggers and our own culinary team offering something for every diet."

Try substituting TofuPlus in where you would usually serve chicken, turkey, beef or seafood in everything from Mexican-inspired dishes like Tofu Tacos to updates on Italian classics like Tofu Parmigiana to more traditional Asian-inspired stir-fry's. For those unfamiliar with how to use tofu, Nasoya Tofu U provides all the resources needed to get started including simple recipes, instructional videos and a blog with helpful tofu tips. Fresh Bytes, Nasoya's e-newsletter, provides subscribers with the latest information on all brand news and promotions including tips and tricks on how to use tofu.

Nasoya TofuPlus is available at grocers nationwide and can be found in the refrigerated case in the produce section or in the dairy aisle. For more information on TofuPlus visit www.Nasoya.com or Nasoya's social media channels including Facebook, Twitter and Pinterest.

1 Source: http://www.meatlessmonday.com/images/photos/2013/10/MMtimeline_850pxtal.jpg

ABOUT NASOYA:
For over 30 years, Nasoya has been a leading provider of natural and organic foods.  At Nasoya, we believe in fresh sustainable, healthy foods that inspire everyone, fueling creative and healthy eating for all diet types, including vegans, vegetarians, flexitarians and omnivores alike.  Product offerings include Organic and Non-GMO Project verified tofu and TofuPlus®, all natural Asian Pasta Wraps and Pasta, low calorie/low carb Pasta Zero Shirataki Noodles, and Nayonaise® vegan sandwich spreads.  Nasoya's parent company is Vitasoy USA, Inc., a pioneer in bringing organic and all natural soyfoods to America and a part of Vitasoy International Holdings Ltd.  Learn more at Nasoya.com, Be a Fan! on Facebook or Follow us! on Twitter.

CONTACT:
Lindsay Durr
360 Public Relations
617-585-5782
ldurr@360pr.com

SOURCE Nasoya



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