"With digital marketing so expensive, competitive, and saturated, companies are seeking more opportunities for branding and reach," said Polly Wong, Managing Partner, Strategic Services, who's been leading the agency's initiative. "Companies are realizing they can mail four or five targeted catalogs for the cost of one click. And they're recognizing the importance of having a full marketing mix, and so catalogs and DM have become a critical piece of their overall marketing strategy."
Ostroy said the initiative has been driving significant growth for the company resulting in ongoing expansion of staff and resources.
Additionally, the agency's Integrated Acquisition Planning (IAP) service, led by Heather Murphy, EVP Acquisition, has over 200 clients and has significantly propelled the division's growth and expansion over the past two years.
"What we offer clients is a commitment to industry-leading best practices centered on the successful integration of direct marketing and digital marketing," said Murphy. "We're effectively helping them build a cross-channel marketing strategy for new customer acquisition. This includes traditional catalogs and direct mail as well important platforms such as Facebook, Instagram, Twitter and Pinterest."
IAP is viewed as the key strategy for marketers going forward, said Donna Belardi, the agency's president, a 30-year customer acquisition expert. "We're seeing double-digit increases in response rates from testing so far, and that will fuel tremendous growth and build on this overall resurgence," Belardi said.
Belardi/Ostroy is a leading full-service direct marketing and creative agency founded in 1997 which provides multi-channel solutions for catalog, ecommerce, retail, business and non-profit clients including Williams-Sonoma, Pottery Barn, J. Crew, American Girl, Restoration Hardware, Home Depot/Home Decorator's Collection, Wolverine Worldwide, North Face, New Balance, Lucky Brands, Eddie Bauer, Crate and Barrel, J. Jill, Distinctive Apparel, Talbots, Harriet Carter, Harry & David, 1-800-Flowers, Blue Apron, Vermont Country Store, Orchard Brands, Hammacher Schlemmer, One Kings Lane, Zappo's, Hewlett-Packard, Harvard University, American Kidney Fund, NAACP, EMILY's List, Human Rights Watch and. For more information, visit www.belardiostroy.com.
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