Bellatorra Skin Care Announces Retail Partnership with Barneys New York
Launching August 2015
NEW YORK, April 2, 2015 /PRNewswire/ -- Bellatorra Skin Care, a brand known for its Advanced 48-Hour Delivery System and elegant design, announced today an exclusive retail partnership with renowned luxury retailer, Barneys New York.
Barneys New York will be the first U.S. retailer featuring Bellatorra's full portfolio of products in-store, including the Cellular Renewal Complex Moisturizer, Uplifting Mist, Cellular Renewal Cream, Anti-Aging Eye Cream, Cellular Renewal Mask, Cellular Renewal Serum, and the Bellatorra Facial Cleanser. Bellatorra was selected by the retailer to be one of the elite companies launching products, which will be available at the retailer's redesigned beauty departments at the flagship New York City and Beverly Hills locations, as well as, Chicago, San Francisco and Barneys.com.
"Barneys New York beauty floor renovation was designed to serve as a backdrop for the products they view as being the best in the world," said Eva Bowen, Bellatorra VP USA Sales.
Bellatorra's Patent Pending Advanced Delivery System, Torra48, was created after five years of intensive R&D and is at the heart of the Bellatorra skincare formulations. Using nanotechnology, this unique microscopic encapsulation and delivery system assures that active ingredients are time-released over a 48-hour period to deliver optimal benefits.
"Bellatorra is honored to work with Barneys New York and looks forward to a partnership that drives innovation in prestige beauty," said Nathan Halsey, CEO of Bellatorra.
These products are also available for purchase on bellatorra.com.
About Bellatorra™
Effective ingredients and innovative delivery. At the heart of Bellatorra Skin Care is the Torra48 Delivery System, a time release mechanism that delivers optimal benefits over a 48 hour period. Key anti-aging complexes are encapsulated into Bellaspheres – which are the building blocks of this particle transfer method. The targeted ingredients in these Bellaspheres are able to penetrate to the deepest layers of the skin, as they are slowly released over 48 hours. As part of Bellatorra Skin Care's commitment to ethical practices, the brand does not engage in animal testing and their packaging is manufactured to reduce environmental impact.
SOURCE Bellatorra Skin Care
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