Belo Supports TVB's Findings On Local Live + Same Day Ratings
DALLAS, Sept. 5, 2013 /PRNewswire/ -- Belo Corp. (NYSE: BLC) today announced full support of TVB's position on local Live Plus Same Day ("L+SD") ratings data. As demonstrated in the final 2012/2013 TV season data and most recently in the June and July data (as reported by Nielsen), local L+SD ratings most closely approximate today's national C3 data, and should be the minimum ratings standard for local television viewing.
"For an industry that is eager to capture all the impressions that are being accumulated on cross-platform devices, we need to first accept that time-shifting on the primary viewing device, television, plays a key role in how local viewing is done today," said Peter L. Diaz, Belo's president Media Operations. "Live Plus Same Day measurement begins to reflect how the modern television audience watches. Live Only is no longer representative of today's TV viewing levels and consumption."
Television company Belo Corp. (NYSE: BLC) owns and operates 20 television stations (nine in the top 25 markets) and their associated websites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, and the CW, reach more than 14 percent of U.S. television households in 15 markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Assistant Treasurer, at 214-977-4465.
SOURCE Belo Corp.
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