NAPA, Calif., Feb. 16, 2012 /PRNewswire/ -- Beringer Vineyards announced this week a partnership with PGA TOUR star Justin Leonard – a partnership that complements the winery's designation as the "Official Wine of the PGA TOUR, Champions Tour and Nationwide Tour" through 2014 in the United States and Canada.

Beginning this Spring, Beringer will highlight Leonard's name and likeness on select advertising and point of sale materials throughout North America and Leonard will engage in social media on behalf of Beringer throughout 2012. Leonard has captured 12 PGA TOUR victories; most notably the 1997 British Open and the 1997 PLAYERS Championship.

"We're thrilled to have Justin as a partner and look forward to working with him to introduce Beringer to even more golf fans. His talent and passion are immediately evident, and are an excellent match for an iconic winery known for producing quality wines for over 136 years," said Stephen Brauer, Managing Director for Beringer Vineyards. Leonard added, "I'm pleased to work with a winery with such a rich history and reputation, especially given their support of the PGA TOUR."

The renowned Napa Valley winery was the first wine brand to become an Official Marketing Partner of the PGA TOUR and Beringer will support over 20 tournaments this season. Building on that success by aligning with a professional golfer of Leonard's caliber allows Beringer to garner even greater visibility and support from the many loyal PGA TOUR fans.

About Beringer Vineyards 
The epitome of a modern classic, Beringer has been Napa Valley's benchmark producer since its establishment in 1876.  Winemaker Laurie Hook crafts classic wines from Napa's finest appellations and Beringer's exceptional collection of vineyards.  A winemaking legacy of 136 years is reflected in an acclaimed portfolio of wines which are collected worldwide.  The historic estate in St. Helena offers a tradition of hospitality that defines the Napa Valley.  www.beringer.com

Media Contact:
Elizabeth Hooker
Beringer Vineyards
(707) 299-3268
elizabeth.hooker@beringer.com  

SOURCE Beringer Vineyards

Back to top

RELATED LINKS
http://www.beringer.com