"As one of the best-known names in liquid antacid, Mylanta needed a new package that would modernize the brand for new customers, yet still resonate with the millions of loyal users who once used the product," said Scott Jost, Vice President of Innovation & Design at Studio One Eleven. "Our team was more than up for the challenge. We're excited that the judging panel for the PAC Global Leadership Awards agreed by giving our design this prestigious honor."
Berlin Packaging's solution for Mylanta incorporates several design features that pay homage to the original package while also improving the user experience. The sleek, tapered bottle, realized in an updated teal mint color, is made of soft, flexible HDPE. Indents on both sides provide solid gripping. New to the updated package is a clarified polypropylene dosage cup that snaps over the bottle cap; the cup is debossed with the Mylanta name to discourage unintended use as well as quick return if misplaced.
Finalists in the PAC Global Leadership Awards were determined by an international panel of 38 judges drawn from such well-known companies as Nestle, PepsiCo, Pfizer, General Mills, Unilever, and Wrigley, as well as leading design firms.
About Berlin Packaging
Berlin Packaging is the only Hybrid Packaging Supplier® of plastic, glass, and metal containers and closures. See HybridPackagingSupplier.com and GreaterFaster.com for more on how the company exists to help people and companies excel. With 40,000+ available SKUs, 200+ packaging consultants, and 100+ sales and warehouse locations across North America and Europe, the company has the right products, expertise, and geographic proximity to help customers increase their net income through packaging products and services. Berlin Packaging supplies billions of containers and closures annually as well as warehousing and logistics services for customers of all sizes in all industries. It is the only company in its sector to be ISO 9001 certified, to have Customs-Trade Partnership Against Terrorism (C-TPAT) certification, and to achieve 99% on-time delivery of its shipments every month for more than 12 years. Related services and specialty product divisions include Studio One Eleven custom packaging and graphic design, Berlin Global sourcing solutions, E3 profit-oriented consulting, Berlin Financial financing for equipment and capital improvements, Berlin Quality advocacy, Dangerous Goods transport, Freund Container & Supply convenience, and Qorpak laboratory supplies. The company can be reached at 1.800.2.BERLIN, BerlinPackaging.com, and on LinkedIn and Twitter.
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SOURCE Berlin Packaging