Chicago's Hometown Frozen Yogurt Is Back and Coming to Your Neighborhood

CHICAGO, Aug. 24, 2011 /PRNewswire/ -- The hometown creator of Berry Chill, Chicago's premium frozen yogurt chain, announced today the launch of Culture, The Yogurt Society, the next generation of great tasting and healthy, non-fat frozen yogurt.  Starting today, Chicagoans can try the new and improved Culture frozen yogurt, which will be conveniently distributed by Culture's new mobile trucks that will be traveling throughout Chicago's loop and various neighborhoods.

"We're excited to once again serve the most refreshing, high quality frozen yogurt to Chicagoans," said Michael Farah, Founder and CEO of Culture.  "Berry Chill was a hometown favorite because it was made with natural ingredients and unique recipes that produced unforgettable taste, in addition to being a healthy indulgence. Culture is the next generation of the frozen yogurt experience.  We've spent countless hours creating and improving our line-up of great tasting frozen yogurt and innovative, fresh toppings.  One of our strengths is that we are from Chicago, and know what Chicagoans enjoy."

Instead of opening retail storefront locations, former Berry Chill lovers can try the new line-up of frozen yogurts from Culture trucks that will be visiting Chicago's neighborhoods.  Backed by a new financier, the company has plans to roll out a fleet of custom-designed Culture trucks to deliver the company's all-natural, non-fat frozen yogurt throughout Chicago. Customers can conveniently use their computers and smartphones to locate and track the mobile restaurants as they travel between Chicago's most popular neighborhoods, special events, private parties, or corporate outings. Yogurt lovers can find out when a Culture truck will be visiting their area by visiting the Culture website  (http://cultureyogurt.com), on Facebook (http://facebook.com/culturefroyo) or follow Culture on Twitter (http://twitter.com/culture) for daily updates and promotions, or to vote for new flavors and products.

"Berry Chill was early on the scene in Chicago's trendy frozen yogurt space," continued Farah.  "With Culture, we're taking the next step, going beyond the cookie-cutter frozen yogurt chains by creating a yogurt society, one that's completely customer driven and available wherever our customers are."

NEW RECIPE, BETTER TASTE

Culture's homemade, premium frozen yogurt uses all natural ingredients producing a smooth aftertaste, leaving people feeling cool and refreshed.  The toppings are all fresh and creative, from fruits like strawberries, mangos and pineapple to toppings like candies, cereal and cookies.  Made from 100% all-natural ingredients, Farah has been working on his recipe for more than five years, arguably creating the best tasting frozen yogurt on the planet.  Culture's yogurt is deliciously creamy, non-fat, all natural, 100% gluten free, 97% lactose free, vitamin-fortified, and kosher, appealing to a larger, yogurt-loving audience.

About Culture Yogurt

Culture Yogurt is a Chicago-based dessert company representing the finest in frozen yogurt, offering both nourishment for your body and a delicious indulgence for your taste buds.  Made from all natural ingredients, Culture Yogurt is non-fat, 30 calories per ounce, 97% lactose free, 100% gluten free, Kosher, vitamin fortified, and contains probiotics not found in traditional frozen yogurt.  Culture was developed by Yogurteur, Michael Farah. Culture is certified by the National Yogurt Association. Culture's yogurt base is certified kosher by KSA.

For our press kit, please visit http://cultureyogurt.com.

MEDIA CONTACT:
Esther Lee
(312) 725-0516
esther@cultureyogurt.com

SOURCE Culture, The Yogurt Society

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