Bess Mobile First to Bring SRS-Equipped Mobile Phone to Latin America Mobile Market
SRS TruMedia to be Implemented in Bess Mobile Handset to Deliver Enhanced Multimedia and Surround Sound Audio Experience
SANTA ANA, Calif., April 8 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that it established a partnership with telecommunications company Bess Mobile. Bess Mobile will be the first manufacturer to release an SRS-enabled handset featuring SRS TruMedia™ within the Latin American market.
"This is an exciting milestone for SRS Labs as it further solidifies our growing position as the leading audio standard in mobile devices," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "Bess Mobile is designing and launching some exciting new mobile communications devices, and we're looking forward to working with them to bring its customers the best possible mobile entertainment experience via our popular TruMedia technology suite."
"We selected SRS True Media Technology for our mobile phones as we found it to have the state of the art sound technology required for Bess Mobile phones to set them apart from the rest," said Roberto Fregoso, CTO of Bess Mobile.
Through the implementation of SRS TruMedia, music and videos played over a mobile phone's speakers or headphones sound remarkably more natural and detailed, with enhanced depth, deeper bass and more clarity of both compressed & uncompressed content. This multimedia-focused solution allows built-in speakers of all sizes and capabilities to offer a compelling surround sound field and notably increased bass response. While listening over headphones, users will be enveloped in up to a 5.1 surround sound experience, courtesy of SRS' advanced proprietary technologies incorporated into TruMedia.
Beginning in May 2010, two Bess Mobile handsets featuring SRS TruMedia will be made available for purchase at retail locations starting in Venezuela. Until now, mobile phones featuring SRS audio solutions were available across North America, Europe, Asia and the Asia Pacific markets. This latest partnership further solidifies SRS Labs as the de facto audio standard within a wide array of consumer electronic devices, including mobile phones.
Meanwhile, SRS TruMedia demonstrations will be available at Mobile World Congress Shen Zhen 2010, April 9 – 11, 2010. To schedule a demo during the show please email SRS at MWC@SRSLabs.com.
For more information on SRS Labs, and its wide assortment audio solutions please visit: http://bit.ly/SRSLabsExperience.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs’ blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.
About Bess Mobile S.A.
Founded in 2008, Bess Mobile is a telecommunications enterprise dedicated to the manufacture, assembly, sale and marketing of mobile phones and their components with presence in all of Latin America and other locations around the world. The company is headquarter in Santiago, Chile and has been engaged in the telecommunications industry for 30 years through its affiliated companies, most recently adding the development of state of the art cellular phones catering our clients with technology and differentiation to address the clientele of Latin America. For more information, visit www.bessmobile.com.
Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.
SOURCE SRS Labs
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