Best And Worst Communicators Of 2015: Who Made The List?

Leading Business Communication Firm Decker Communications Announces 20th Year of Great and Terrible Communicators

Dec 16, 2015, 06:16 ET from Decker Communications

SAN FRANCISCO, Dec. 16, 2015 /PRNewswire/ -- From the power of care and rapport to the sexy baby voice, what can we learn from the new breed leadership sweeping through business, pop culture, politics and sports? Decker Communications, the leading business communication training and consulting firm, today announces the 20th annual list of Top Ten Best and Worst Communicators of 2015.

"The list was developed and measured in two ways, based on the Communicator's Roadmap," said Ben Decker, CEO of Decker Communications and coauthor of Communicate to Influence: How to Inspire Your Audience to Action (McGraw-Hill, 2015). "First, we considered emotional connection – warmth, likability, behaviors and trust. Then, we focused on content – is it audience-focused and driving action, or is it self-focused and purely informational? The best communicators find a way to be relevant to others. There is a learning point from each of the best and worst communicators."

Decker Communications provides communication strategies, training and actionable insights to C-suite executives and their teams at Fortune 500 companies, leading non-profits and startups.

"Communication is one thing you can't hide, and the need for great communicators has never been more urgent, whether personal or professional. There is much to be changed, new ideas to launch, and greater connections to establish. This 20th anniversary list of Best and Worst Communicators encourages you to continuously improve your own communications so you can influence and inspire others to action," said Kelly Decker, president of Decker Communications and coauthor of Communicate to Influence.

The Highlights:

Warm, confident and approachable, these accessible leaders inspire us. They serve extraordinary ideas in a way that is easy to digest, understand and take action upon. The best communicators of 2015 connect with likability, humility, confidence and a focus on their audience.

Best Communicators of 2015:

  1. Kat Cole
  2. Misty Copeland
  3. Marco Rubio
  4. Justin Trudeau
  5. Doug McMillon
  6. Sal Khan
  7. Tina Fey and Amy Poehler
  8. Stephen Curry
  9. Neil deGrasse Tyson
  10. Elizabeth Gilbert

Plus a twentieth anniversary bonus honoree: The Skimm.

The Lowlights:

Off-putting, insincere, self-motivated and full of nervous energy, the worst communicators of 2015 missed countless opportunities to win trust and build credibility. Poor communication skills failed this list, reminding us what communication tactics to avoid. Instead, we learn from their shortcomings.

Worst Communicators of 2015:

  1. Martin Shkreli
  2. Michael Horn
  3. Kevin McCarthy
  4. Ann Coulter
  5. John Boehner
  6. Justin Bieber
  7. Kim Kardashian
  8. Sepp Blatter and the FIFA team
  9. John Koskinen
  10. Dustin Johnson

To learn more communication lessons and see examples of the Top 10 Best and Worst Communicators of 2015, please visit

More details on the Communicator's Roadmap, along with other practical and applicable communication tips, can be found in the book, Communicate to Influence: How to Inspire Your Audience to Action.

About Decker Communications: 
Decker Communications consults and trains businesses in communications – both in what they say and how they say it. Since 1979 Decker has worked with thousands of leaders in Fortune 500 companies. Decker is the leading expert in business communications, creating focus and confidence to help leaders communicate vision, motivate action or close the deal. For more information, visit

Media Contact:

Dani Janklow


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SOURCE Decker Communications