Best Buy to Bring 15 Teens to Coca-Cola International Soccer Camp Through the @15 Soccer Camp Sweepstakes

Winners will also attend a soccer match and experience the beauty of South Africa

MINNEAPOLIS, Feb. 23 /PRNewswire-USNewswire/ -- Best Buy Co., Inc. today announced the launch of the @15 Soccer Camp Sweepstakes, an online sweepstakes that will send 15 teens to Pretoria, South Africa from June 15-20.  Best Buy is the only US retail partner that will be selecting teens to participate in the 2010 Coca-Cola International Soccer Camp in South Africa.   Teens participating in the Coca-Cola International Soccer Camp will have the opportunity to attend a FIFA World Cup™ match.

Through @15, Best Buy's philanthropic platform that focuses on teens' strengths and giving voice to teens' perspectives to create social change, Best Buy is partnering with Coca-Cola to provide a unique opportunity for the winners to participate in the Coca-Cola International Soccer Camp.

"The @15 Soccer Camp Sweepstakes is an exciting opportunity to ignite teen sparks," said Paula Prahl, Senior Vice President, Communications, Public Affairs and Corporate Responsibility for Best Buy Co., Inc. "Not only are we proud to provide the trip of a lifetime for 15 lucky teens, but Best Buy is also giving them the opportunity to further develop their passion, and give back to a community in need."

The online entry process is only available to teen members of www.at15.com.  Membership on www.at15.com is free. Entrants must be between the ages of 13 and 16, English speaking and be legal residents of the United States, including Washington, D.C. and Puerto Rico. In order to enter, teens take the SparkFinder survey – a digital tool that helps teens identify their interests and talents – and complete the official entry form.  

Boys and girls 13-16 years old are encouraged to visit www.at15.com to become a member of @15, take the SparkFinder survey and submit an online entry form for the @15 Soccer Camp Sweepstakes. The deadline for entries is March 15, 2010.

Winners will be selected in a random drawing from all eligible entries received. Winners will be announced on or about March 17, 2010, on www.at15.com. There will be 15 grand prize trip winners and another 15 first place prize winners who each will receive a $100 Best Buy gift card. Teens can enter once daily for a chance to win. No purchase is necessary to enter or win. The sweepstakes is subject to the Official Rules, available at www.at15.com.

About @15

Best Buy believes in the power of teens, and @15 is a new platform to connect with them, give voice to their perspectives, and invest our resources—including the energy and talents of our employees—to turn their ideas into action and support their efforts to lead social change. Teens bring passion and enthusiasm to tackling tough issues. They are also important to our business—they shop in our stores, and they're our future employees. There's a real opportunity to listen to and learn from what teens have to say. And through the @15 Fund, we'll put the philanthropic power of @15 directly into their hands. To learn more, visit www.at15.com.

About Best Buy Co., Inc.

With operations in the United States, Canada, China, Europe and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $45 billion annual revenue and includes brands such as Best Buy, Audiovisions, The Carphone Warehouse, Future Shop, Geek Squad, Jiangsu Five Star, Magnolia Audio Video, Napster, Pacific Sales Kitchen, Bath and Electronic Centers, The Phone House and Speakeasy. Approximately 155,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2009, we donated a combined $33.4 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com.

SOURCE Best Buy Co., Inc.