Best Mobile Apps and Best Mobile Websites to Be Named by Web Marketing Association
SIMSBURY, Conn., Nov. 16, 2011 /PRNewswire/ -- The Web Marketing Association judges will select the best mobile applications and the best mobile websites of 2012 in 86 industries as part of their 10th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.IACAward.org before the deadline of January 31, 2012.
"While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be," said William Rice , president of the Web Marketing Association. "Whether for the iPhone, Blackberry, or Android phones, mobile apps are becoming a must have marketing tool. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It's also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects."
The 2012 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2012 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Integrated ad campaign
Ads the client did not choose
"We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace," said Rice.
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2011 through January 31, 2012 (except for the Ads the client did not choose format which do not have to have run.)
HBO won Best of Show for Mobile for their work on Eastbound & Down S2 - Kenny Powers Home Run Fiesta.
Other top winners in the mobile category in 2011 include:
Agence Virtuelle SA won Best Airline Mobile application for easyJet Deutschland
IQ: TRAFFIQ Professional Services won Best Automobile Mobile application for Gooding iPhone Application
ING DIRECT won Best Bank Mobile application for ING DIRECT's Official App of Savers
VML won Best Beverage Mobile application for G Series Sports Illustrated iPad App and Best Entertainment Mobile application for Copia for the iPad
Sequence won Best Computer: Hardware Mobile application for Sonos iAd
Rosetta won Best Consumer Goods Mobile application for OMX Holiday Party Bingo
World Wide Web Domination won Best Education Mobile application, Best School Mobile application and Best University Mobile application for Limkokwing University - iPhone App
John Shegerian won Best Environmental Mobile application for My Recycling List
Post + Beam won Best Fashion or Beauty Mobile application for tokidoki me!
E*TRADE Financial Corp. won Best Financial Services Mobile application for E*TRADE Mobile Pro for iPad
IQ won Best Food Industry Mobile application for Tesco Real Foods Mobile and Best Shopping Mobile application for Home Shopping Network Mobile
Aristotle won Best General Interest Mobile application for Arkansas State Parks App
Alexander and Tom, Inc won Best Government Mobile application for ParkPoints
Influence Interactive won Best Health Care Mobile application for CA125 and HE4 Ovarian Cancer Biomarker Tool
The Halo Group won Best Insurance Mobile application for Guy Carpenter MetaRisk
Walt Disney Parks & Resorts Online won Best Leisure Mobile application for Disney Dinner Out Mobile
Hitchcock Fleming & Associates won Best Mobile Mobile application for Assurance ComforTred Touring Mobile Tag
mcgarrybowen won Best Non-Profit Mobile application for Central Park Conservancy iPhone App
DigitalRx won Best Pharmaceuticals Mobile application for Sickle Cell Iron Invaders Mobile App
Agencing SA won Best Radio Mobile application for Chillout.FM - The ultimate Chilllout music radio
Irvine Company Apartment Communities won Best Real Estate Mobile application for MyRental-Living.com iPhone App
Hospitality eBusiness Strategies won Best Restaurant Mobile application for Vu Restaurant Mobile Site
InterContinental Hotels Group won Best Travel Mobile application for InterContinental Hotels Concierge Insider Guides iPad App
HBO won Best TV Mobile application and Best of Show Mobile application for Eastbound & Down S2 - Kenny Powers Home Run Fiesta and won Outstanding Mobile application for Boardwalk Empire iPad App
Miles Media won Outstanding Mobile application for San Antonio's Official iTravel Guide
Industries represented in the 2012 IAC Awards include the following: advertising, advocacy, airline, application service provider, arts, associations, auction, automobile, b2b, bank, beverage, biotechnology, broadcasting, brokerage, catalog, computer hardware, computer retailer, computer software, construction, consulting, consumer goods, credit union, design, directory or search engine, diversified business, education, email, employment, energy, entertainment, environmental, events, e-zine, faith-based, family, financial services, food industry, game site, general interest, government, health care, home building, hotel and lodging, information services, institutional services, insurance, interactive services, international business, internet service provider, intranet, investor relations, investment, legal, leisure, magazine, marketing, manufacturing, media, medical, military, movie, music, mutual fund, news, newspaper, non-profit, other, pharmaceuticals, portal, professional services, public relations, publishing, radio, real estate, regional, restaurant, retail, school, shopping, small business, social network, sports, telecommunication, toy & hobby, transportation, travel and university.
Judging for the IAC Awards will take place in February, 2011, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2011. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as J. Walter Thompson , Blattner Brunner, Ogilvy Interactive, Comedy Central, National Cable & Telecom Association, Sun Microsystems, Refinery, Euro RSCG, New York Post Interactive, EPB Interactive, The Cincinnati Enquirer, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
The 2012 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PR Newswire, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, MycroBurst, Search Engine Strategies, We Build Pages, Webmaster Radio and Website Magazine. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association's two annual award programs, the WebAward Competition and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.
SOURCE Web Marketing Association
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