Best Mobile Web Sites and Best Mobile Apps to be Named by Web Marketing Association

HARTFORD, Conn., Feb. 7, 2012  /PRNewswire/ -- The Web Marketing Association announces the Call For Entries for its first annual international MobileWebAward competition.  This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications.  The deadline for entry in the 2012 MobileWebAwards is March 30, 2012.  The entry form and complete information can be found at www.mobile-webaward.org.

"Since 1997, the WebAwards have helped define the standards for website development, now the MobileWebAwards will do the same for sites and apps designed for mobile devices," said William Rice, president of the Web Marketing Association.  "Smartphones and tablet computers are exploding and companies are racing to be allow users to connect and interact with them using mobile devices.  The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet."

The MobileWebAwards will be judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence. 

This year's top awards will include:

• A "Best of Industry" MobileWebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.  
• The competition's highest honor, the 2012 MobileWebAward "Best of Show," will be given to the one best mobile website and one best mobile app that the judges believe represents the pinnacle of outstanding achievement in Web development.  
• The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the "Top Interactive Agency" WebAward.
• Each organization that wins 5 or more MobileWebAwards will be awarded an Outstanding Mobile Interactive Developer trophy.

The Best of Industry winners statue is reminiscent of a personal digital device, it could be yesterday's smart phone, today's tablet, or tomorrow's device.  It is crafted of fine jet black crystal with the iconic "W" accent in 24kt plated gold and personalized with your award information.  The award is entirely hand crafted by Society Awards, the makers and designers of other notable award programs such as the Golden Globes, Emmys, MTV VMAs, and CLIOs to name a few, and is presented in its own custom gift box.

Judging for the 2012 MobileWebAwards will take place in April and winners are expected to be announced in late May.  

The 2012 MobileWebAwards are sponsored by the following leading organizations: BGT Partners, PR Newswire, Burst Media, MycroBurst, EContent Magazine, ExactTarget, ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

About the WebAwards

The Web Marketing Association's first annual MobileWebAwards are based upon the success of its long running international WebAward Competition for Website Development and the Internet Advertising Competition. All Web Marketing Association award programs recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning entry.

SOURCE Web Marketing Association