DUBLIN, April 8, 2016 /PRNewswire/ -- Impertion is today announcing the publication of a number of case studies that illustrate best practice in business-to-business technology marketing worldwide. The case studies outline how technology Marketers can maximise marketing results by combining research-based white papers with a trusted marketing community.
Four case studies have been published, each relating to one of Impertion's online communities:
- CIOshared.com – this case study illustrates how one major technology company engaged Impertion's global community of CIO's to generate demand through a high quality white paper. The white paper was written by a well-recognized research company, and sponsored by our Client.
- CFOshared.com – outlines how a specialist technology marketing agency successfully implemented a demand generation campaign for their client using Impertion's CFOshared.com community.
- MarTechShared.com – the case study explains how a global marketing automation technology company and their agency generated hundreds of white paper downloads across Asia Pacific using Impertion's dedicated online community for marketing automation technologies.
- EngineeringShared.com – discusses how a Fortune 500 company that supplies a range of products to mechanical and design Engineers implemented a campaign with Impertion's EngineeringShared.com community as part of their international demand generation activities.
The case studies are all available on the Impertion website: www.impertion.com
According to Impertion CEO, Michael Kelly: "We are delighted to showcase these case studies in technology marketing. We believe that they highlight a number of best-practice techniques, such as high quality content marketing and engaging brands with trusted communities. We look forward to continuing to deliver a high quality of service for both our Members and our sponsorship Clients".
Michael Kelly, CEO, Impertion Ltd
Telephone: +353 (0)1 443 4015
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SOURCE Impertion Ltd.